Performance Marketing Manager

At Fencecore, we’re not your average IT firm. We’re on a mission to make tech and solutions fresh, strategic, and inspiring — and we're serious about it. We've been serving customers with strategic IT tools for years and work everyday to raise the bar. IT solutions and strategy are the backbone of our economy and we are driven to help businesses run safely and simply. From managed services to cloud, cybersecurity, and infrastructure projects, hardware, to licenses and a growing eye for AI, we help businesses operate securely and seamlessly. We’re building a brand that stands out, speaks like a human, and connects with modern businesses to Keep IT Simple. We're here to deliver value, have fun, and make every day count.

We're looking for a Performance Marketing Manager to lead the charge in accelerating our brand, pipeline, and demand generation efforts. This is a senior role that offers a ton of autonomy, the right amount of collaboration, and a chance to take the next step into a growing and fast‑paced industry. You’ll be the owner of scalable, full‑funnel marketing strategies that blend creative storytelling with performance‑driven execution. If you're passionate about growth, obsessed with lead‑gen, and ready to disrupt the legacy image of IT — this role is for you.

• Design and own multi‑channel growth strategies to drive MQLs and SQLs, and brand awareness.
• Launch demand gen campaigns targeting SMBs through Enterprise companies across Canada and the U.S.
• Collaborate cross‑functionally with Sales, RevOps, and service teams to align messaging, refine ICPs, and optimize conversion funnels.
• Manage and optimize paid acquisition budgets (LinkedIn, Meta, Google, etc.) with a focus on CAC and ROI, and conversion tactics.
• Own and evolve our brand voice — play role of company ambassador, attend industry events, and work with the marketing team to cement our theme in market.
• Develop content that converts — from landing pages and webinars to eBooks and memes (yes, memes).
• Track and report on KPIs like CPL, CAC, funnel velocity, and LTV using HubSpot and GA4 and marketing dashboards.
• Test, learn, iterate — bring experimentation and drive into everything you do.
• 3–6 years of experience in B2B growth or demand generation marketing in SaaS, tech, or IT services.
• Proven success running and scaling performance marketing campaigns.
• Data‑minded with a creative edge — you know how to blend brand and conversion.
• Experience with marketing automation platforms (HubSpot Marketing Expertise is required).
• Strong understanding of full‑funnel strategy and customer journeys. Nurture flows essential.
• Copywriting chops that punch above average.
• A “builder” mindset — you’re not afraid to get into the weeds and try something new.
• Understanding of improving efficiencies through AI tools and necessary marketing tech stack.
• Ability to create visual assets that meet the market.
• Experience marketing to SMBs, IT leaders, or technical buyers.
• Used to monthly and quarterly performance targets.
• Familiarity with RevOps and pipeline attribution models.
• A portfolio of creative, unexpected marketing campaigns.
• Experience in AI tooling, Co‑Pilot, and AI‑driven strategies to speed and quality of asset delivery.
• You’ve said, “Why does every IT company sound the same?” before.
• A chance to reshape the image of IT for the next generation.
• Supportive leadership who wants to win and see you thrive.
• Creative freedom to build, experiment, and move fast.
• Competitive salary + performance‑based bonus structure.
• Health benefits, hardware, and flexible work options.
• Work with a smart, fun team that doesn’t take itself too seriously.

Mid‑Senior level

Full‑time

IT Services and IT Consulting