Marketing Automation Developer

Your career is an investment that grows over time!

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 3+ million users who trust us with more than $100 billion in assets.

Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.

We're looking for a Marketing Developer to join our Growth & Lifecycle Marketing team. This is a highly technical role that sits at the intersection of marketing, development, and data. You'll be the technical anchor for our multi-channel lifecycle marketing programs, building sophisticated automation systems, creating interactive email, in-app and web experiences, and ensuring our marketing technology stack runs smoothly.

As our Marketing Developer, you'll work closely with marketers, designers, and engineers to translate business needs into technical solutions. You'll be the subject matter expert on our marketing automation platform (Braze) and push the boundaries of what's possible in lifecycle marketing.

• Development & Design:
• Create and maintain our email templates and email design system
• Build interactive email experiences, including dropdowns, carousels, and AMP for email
• Code advanced techniques like background images, device targeting, and dark mode support

• Provide development guidance and support to the Lifecycle Marketing team for email and in-app message builds
• Stay current on industry changes and email client support updates
• Act as SME on email and in-app message feasibility, scope creative designs, and explain channel nuances
• Troubleshoot and resolve complex email, in-app and web template issues

• Marketing Automation & Platform Operations:
• Design and build complex, multi-channel automation journeys in Braze
• Manage platform administration, including roles, users, and account settings
• Create and maintain custom HTML templates for in-app messaging
• Write Liquid for complex personalization and dynamic content
• Develop custom scripts (webhooks, advanced Liquid logic) to extend platform capabilities
• Integrate external tools and platforms using APIs beyond native supported integrations
• Test and support platform-side requirements for integrations (API requirements, custom attributes)
• Provide solution design and support for non-Lifecycle teams utilizing our marketing tools

• Data & Personalization:
• Implement advanced personalization logic, including for loops, connected content, and catalogs
• Write SQL queries for complex use cases and data extraction
• Create advanced segmentation strategies
• Build custom reports and data visualizations
• Design technical solutions based on our relational database structures

• AI & Workflow Automation:
• Evaluate, implement, and optimize AI tools to enhance marketing efficiency and campaign performance
• Build automated workflows that reduce manual tasks and streamline repetitive processes
• Develop AI-assisted solutions for content personalization, audience segmentation, and campaign optimization
• Create scoping tools and templates that help marketers estimate project timelines and resource requirements
• Design self-service tools that empower marketing team members to execute campaigns independently
• Identify opportunities to leverage AI for predictive analytics, A/B test optimization, and performance forecasting
• Build integrations between AI tools and our marketing tech stack to automate data flows and reporting
• Train team members on new automation tools and document best practices for AI-powered workflows

• Operations:
• Manage the Lifecycle Marketing JIRA board and assign requests from cross-team partners
• Translate business needs into technical solutions
• Maintain deep links code snippets for use in templates
• Serve as the technical SME for email and lifecycle marketing platforms

• Expert-level email development: Proficient in HTML/CSS for email with deep knowledge of responsive design, email client quirks, and advanced techniques
• Interactive email techniques: Experience building dropdowns, carousels, AMP for email, and other interactive elements
• Marketing automation expertise: Proven experience building complex, multi-channel automation flows in platforms like Braze, Iterable or Salesforce Marketing Cloud
• Advanced scripting: Strong skills in Liquid, webhooks, and other marketing automation scripting languages
• SQL proficiency: Ability to write complex SQL queries for segmentation and reporting
• API integration: Experience integrating external platforms using APIs beyond standard supported integrations
• Problem-solving: Exceptional troubleshooting skills for niche email and platform issues
• Technical architecture: Ability to translate business requirements into technical solutions
• Automation mindset: Strong instinct for identifying manual processes that can be automated and implementing scalable solutions

• Experience with Braze, Iterable or Salesforce Marketing Cloud
• Experience with Taxi for Email or other EDS platform
• Background in data visualization and custom reporting
• Understanding of relational databases and data architecture
• Experience managing technical projects and cross-functional stakeholder requests
• Passion for staying current on marketing technology innovations and best practices
• Familiarity with AI tools for marketing (generative AI, predictive models, content optimization)
• Experience building internal tools or documentation systems for marketing teams
• Knowledge of no-code/low-code automation platforms (Zapier, Make, etc.)