Senior Sales Development Representative (Canada)

Senior Sales Development Representative (Canada) at Fiddler AI

Join our team to help build trust into AI and ensure AI applications operate with transparency and security.

Sales Development Representatives (SDR) are a critical engine piece, driving growth at scale by owning the top‑of‑funnel journey. They identify promising prospects, engage them thoughtfully, and qualify opportunities so our deal pipeline stays healthy and ever‑expanding.

• Generate qualified opportunities by identifying, researching, and engaging key decision‑makers across target enterprise accounts.
• Create a consistent, high‑quality pipeline for Account Executives through inbound follow‑up, outbound prospecting, and multi‑channel outreach (email, phone, LinkedIn, events).
• Collaborate with Marketing and Sales to refine messaging, optimize campaigns, and drive continuous improvement in conversion rates and lead quality.
• Master Fiddler’s platform story—clearly articulate our value proposition, differentiators, and impact on enterprise AI trust, governance, and performance.
• Achieve and exceed monthly and quarterly targets, including meetings booked, qualified opportunities generated, and conversion rates.
• Document and analyze prospect interactions in Salesforce to provide insights and feedback loops to Marketing and Product teams.

• 2–5 years of experience in an SDR role for a SaaS product with enterprise accounts.
• Proven ability to source, qualify, and nurture high‑quality leads through multi‑channel outreach (email, phone, LinkedIn, events) aligned with our ICP and GTM priorities.
• Skilled at leading engaging, insight‑driven conversations that uncover pain points and position value with technical and business stakeholders.
• Adept at identifying key decision‑makers, tailoring messaging, and mapping complex organizations to find the right entry points.
• Strong CRM & data discipline—keeps Salesforce and outreach tools clean and current; tracks metrics and leverages insights to refine approach and improve conversion rates.
• Tech‑savvy curiosity—comfortable using modern sales tools (Salesforce, Outreach/SalesLoft, LinkedIn Sales Navigator) and eager to understand emerging AI, ML, and data technologies.
• Resilient self‑starter—thrives in a fast‑moving, evolving environment; persistent, adaptable, and motivated by progress over perfection.
• Collaborative mindset—works closely with AEs, marketing, and product teams to share feedback, refine targeting, and contribute to a culture of continuous improvement.

$122,500 – $155,000 CAD OTE + equity & supplemental benefits.

Fiddler is proud to be an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require special accommodations in order to complete the interviews or perform job duties, please inform the recruiter at the beginning of the process.

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