Content and Communication Specialist

*Overview *
Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we've been committed to improving peoples' lives and making the world a better place-one customer, one business, one innovative leap at a time. Come join our journey

*Responsibilities
Meet the Recruiter: *
Amber Smallwood

*What You'll Get To Do: *
The Content and Communication Specialist blends creativity with AI-driven tools to develop, optimize, and manage communications that elevate our brand presence across digital and retail channels.

Content Strategy, Management + Reporting

• Strategy - Work closely with Product and Marketing Teams to establish content strategy that aligns with category business goals and KPI's
• Project Management - Manage and maintain content calendars and distribution plans, ensuring timely and consistent messaging across owned channels (web, email, and social).
• Email - Work with external agencies to manage D2C email programs, tracking against KPIs within various categories and providing timely reporting to product and management teams.
• Reporting - Monitor and regularly report on content performance metrics, such as engagement, traffic, and conversions, and make data-driven recommendations for optimization.

AI-Powered Content Strategy and Development

• Optimization - Utilize AI analytics tools to monitor and enhance search visibility, conversion rates and customer experience across retail channels
• Copy - Create, edit, and refine brand copy using AI-assisted writing tools while maintaining brand voice and tone.
• Imagery - Partner with Creative Manager to develop AI-generated imagery and visual assets for use across web, social, and retail platforms.
• AI Technology - Stay current on emerging AI technologies to improve content quality, efficiency, and creativity.
• Asset Management - Maintain a consistent repository of media materials, talking points, and brand assets.

Communication Strategy, Management + Reporting

• Strategy - Work with PR agency to align media, influencer and seeding strategy with overall content strategy.
• Awards - Identify media coverage and awards that support business goals - managing rights and maximizing usage in partnership with marketing team.
• Partnerships - Assist in identifying and coordinating brand partnerships aligned with strategic objectives.
• Reporting - Compile monthly and quarterly communications performance reports, using AI analytics tools where applicable to track and report on brand awards, media coverage and influencer activity.

*Qualifications
What You'll Bring:
Qualifications: *

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of experience in content strategy, communications, digital marketing, or PR.
• Strong writing, editing, and visual storytelling skills.
• Direct experience with AI-based content creation tools (e.g., ChatGPT, Gemini, Jasper,etc).
• Experience with content management systems, digital analytics, and social scheduling tools.
• Excellent project management and multitasking abilities.
• Collaborative team player with curiosity and adaptability.
• Basic graphic design or video editing experience (Adobe Creative Suite or Canva) is a plus.
• Knowledge of SEO and content optimization strategies required.

*Benefits & Perks - What's In It For You: *
Panasonic prioritizes total well-being and offers comprehensive benefits options to support physical, emotional, financial, social, and environmental health:

• Health Benefits - Offering medical, dental, vision, prescription plans, plus Health Savings