Senior ABM Manager

Ada is seeking an Senior Account-Based Marketing (ABM) Manager who will architect and orchestrate end-to-end ABM programs, acting as the primary point-of-contact for our sales and XDR teams. In this role, you will be responsible not only for campaign execution but for building and maintaining a scalable ABM/ABX playbook, ensuring alignment and shared accountability between the marketing and revenue teams.

This evolving playbook will include tactics to uncover account insights, define our personalization strategy, deliver campaigns, and assess performance to deepen account engagement and accelerate pipeline and revenue from key prospect accounts.

Responsibilities

• Own, measure, and evolve Ada's ABM playbook, ensuring scalable program execution, strong communication, and effective feedback loops between core revenue and marketing stakeholders.
• Partner with regional sales leaders, account executives, and BDRs to prioritize eligible accounts and define joint ABM strategies as well as quarterly KPIs.
• Develop and execute multi-layered ABM plays (1:1, 1:few, and 1:many) tailored to account tiers, and aligned with our ICP.
• Working with your marketing peers, create and manage multi-channel campaigns including intent-driven messaging, personalized landing pages and digital experiences, paid media, video, email sequences, events, and direct mail.
• Partner with Marketing Operations to monitor, track, and report on the results of our ABM campaigns to stakeholders across the business. Make recommendations for next steps and program changes based on analysis of results.
• Build, maintain, and drive usage of account intelligence within our ABM platform, integrating organizational and behavioral data from our CRM, marketing automation, and social media platforms to guide targeting and personalization, and trigger activation.
• Manage budgets, forecasts, and resource allocation across ABM initiatives with clear ROI accountability.
• Develop a deep understanding of our messaging and value proposition, competitive differentiation, and customer success stories to inform our ABM plays.
• Drive cross-functional cooperation with adjacent teams responsible for content, product marketing, and sales enablement teams to optimize ABM results and adoption.
• Stay ahead of ABM best practices, new martech capabilities, and evolving buyer journey strategies.

• 4 years of experience in ABM, B2B marketing, or demand generation.
• Demonstrable experience orchestrating ABM campaigns for mid-market and large enterprise accounts in collaboration with sales.
• Strong understanding of account-based marketing principles and best practices.
• Fluency with ABM platforms (6sense, Common Room, etc.), CRM (Salesforce), and marketing automation tools (HubSpot).
• A data-driven mindset, led by an "execute, measure, improve, optimize" methodology.
• Excellent written/verbal communication and project management skills.
• The ability to thrive in a fast-paced, deadline-driven environment and be adaptive to change.
• Experience working in a high-growth start-up/scale-up technology company
• BONUS CX and AI sector expertise: Experience marketing in the Customer Experience/Customer Service category with an understanding of enterprise buyer journeys and decision cycles.

Pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law. #LI-NS1
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