Marketing Analytics Lead
SalaryGuide
- Bristol, England, United Kingdom
- Bristol, England, United Kingdom
Über
Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns. Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs. Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation. Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams. Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages. Identify key drivers of engagement, conversion, retention, and reactivation. Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership. Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting. Requirements
Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics) 4–6 years of experience in marketing analytics, growth analytics, or a related field Sound understanding of attribution models and underlying rationale for various model types Strong SQL skills and experience working with large datasets Proficiency building dashboards in Tableau, Looker, or similar BI tools Experience designing and analyzing A/B tests Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy Benefits
Comprehensive medical, dental, and vision coverage 20 PTO days + 11 paid holidays 401(k) retirement with company matching Student Loan & Tuition Reimbursement Commuter assistance Parental leave (maternal + paternal) Inclusion and Associate Engagement Programs
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Sprachkenntnisse
- English
Hinweis für Nutzer
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