Rental Sales Representative

• Builds relationships and drives revenue with prospected and assigned accounts.
• Manages rental sales leads, contacts prospects, opens new accounts and generates profitable revenue by providing full-service account management.
• Successfully negotiate and close deals.
• Develop and/or maintain strong business relationships with clients and others in the industry.
• Travel in the assigned territory for in-person meetings with customers.

• Articulate features, services and benefits that are in line with customer needs.
• Be knowledgeable and present customers with the dealerships full-service rental offerings, including short- & long-term and rent to purchase options.
• Conduct product demonstrations and sales presentations in a professional manner.

• Create proposals and quotations in a professional manner that is consistent with the company brand.
• Identify creative solutions to exceed client expectations.
• Utilize Salesforce to its full potential to log, track and manage customer calls, prospecting, leads, etc.
• Analyze market conditions, competitive position, potential and current customer needs.
• Utilize online resources to maintain accurate records of sales calls, prospect interactions, client files and sales activity information.
• Responsible for personal productivity, using all company tools and systems to maximize revenue and continually accelerate growth.
• Regularly provide detailed and accurate sales activity information to the Sales Manager.

• Successfully negotiate and close deals.
• Follow up with customers during & after the rental of equipment and attachments.
• Supports and participates in team sales initiatives by sharing information and providing support in account sales and service activities.
• Be a single point of contact for our rental customer and work closely with others in the business to ensure a team approach to achieve and maintain high client service levels.
• Other duties, as assigned.

• Knowledge of the sales process and proven decision-making abilities.
• Strong negotiation skills and high level of customer focus.
• Results driven.
• Excellent presentation and communications skills.

• 2-5 years of successful sales or rental experience in construction, equipment, or similar.
• Post-secondary education in a related discipline will be an asset.
• High school diploma.
• Valid driver's license and clean driver's abstract.

• Build trust – with customers and each other.
• Be a team player – commit to working together to win.
• Be customer-focused – "wow" customers, so they become raving fans.
• Support community – care for our people, our community and our planet.
• Deliver results – know what you need to do and get it done.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.