Business Development Representative

Our growing company is searching for a Business Development Representative (BDR) to play a critical role in building new clients for Your Money Line, primarily through Employee Benefits Brokers. The Business Development Representative will be responsible for prospecting into targeted benefits brokers with enterprise accounts that align with the YML ICP to expand our overall client growth. In this role, you will work closely with the sales and marketing teams. This role reports directly to the Head of Sales at YML and is primarily in-person at Your Money Line's Indianapolis headquarters.

About Your Money Line

Money is the #1 stressor for American workers—and we're on a mission to create financial stability and confidence for all. YML is a leading financial wellness benefit that pairs AI-powered software with empathetic human coaching to transform the financial lives of thousands of households—from teachers to nurses and everyone in between. With YML, employees get help with everyday money challenges, and employers see gains in team wellness, retention, and engagement.

Your Money Line was founded by Peter Dunn (aka Pete the Planner) and is funded by leading Midwest investors, such as Allos Ventures, First Trust Capital Partners, Elevate Ventures, and CareSource.

Key Responsibilities

Broker Channel Prospecting & Qualification

• Identify, research, and prioritize potential benefits brokers, consulting firms, and channel partners who align with our ideal client profile.
• Conduct targeted outbound outreach via email, phone, and LinkedIn to introduce our value proposition.
• Qualify broker partners based on client base, market influence, and partnership potential.
• Build a healthy and predictable pipeline of broker opportunities.

Relationship Building & Engagement

• Serve as the first point of contact for broker inquiries and outbound efforts.
• Clearly articulate the product and broker value proposition, tailoring messaging to different types of advisory firms.
• Develop trust-based relationships that encourage broker engagement and willingness to introduce us to employer clients.
• Schedule introductory and discovery meetings for the Partnership