Beverage Regional Manager

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Regional Manager will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products.

We are seeking a dynamic and entrepreneurial Regional Manager, Texas to spearhead the growth of our portfolio of brands led by Señorita and RYTHM, award-winning hemp-derived THC beverage brands, in a rapidly emerging market. This role combines strategic planning with hands-on execution, requiring someone who thrives in a fast-paced, startup-like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers the ability to shape the market approach with significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands-on approach, actively engaging in the market, and serving as the lead resource on the ground for the Texas market.

The ideal candidate lives in Dallas, Houston, or Austin TX. Reliable transportation is required as this role requires travel in market 75-100% of the time.

Market Strategy & Planning:

• Develop and execute a comprehensive territory plan to grow the Señorita and RYTHM brands today and In the future

• Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities.

• Establish sales targets and performance metrics to track success.

• Manage distributor planning and coordination to ensure strong execution in market and aligned goals

Sales & Relationship Building:

• Act as the face of the Señorita brand in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders.

• Drive sales through product placement, promotions, and education within target accounts.

• Manage distributor partners to mutually beneficial business plans and ensure alignment and execution of objectives

• Secure new accounts and expand distribution within your assigned region.

Brand Advocacy & Education:

• Be an expert on the Señorita brand and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product.

• Develop and implement marketing initiatives and in-store activations to boost brand visibility.

Execution & Operations:

• Serve as the "feet on the street" by visiting accounts, conducting tastings, and ensuring excellent shelf presence.

• Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming

• Work closely with internal teams to refine strategies based on field feedback.

Team Development:

• Establish a team of