Digital Ads Specialist

Company Description

unLOCKEd Company serves as an outsourced marketing partner, offering dedicated support and local expertise. Led by Victoria Locke-Wheal, a marketing expert and project manager, the company utilizes a network of skilled professionals, including designers, writers, strategists, developers, SEO specialists, and digital advertisers, to deliver integrated and results-driven marketing solutions. unLOCKEd specializes in branding, signage, web design, social media management, SEO, and Google Ads, with an emphasis on measurable outcomes, collaboration, and strategy. We primarily support small and mid-sized businesses in Waterloo Region, Guelph, and surrounding communities.

Role Description

We're looking for a 
Digital Ads Specialist
 with strong technical expertise to support a full-service marketing agency in the Waterloo Region. This role is focused on 
building, managing, optimizing, and reporting on digital ad campaigns
 across Google and Meta for multiple client accounts.

The ideal candidate has hands-on experience with 
Google Ads, Google Business Profiles, Meta Ads Manager, audience targeting, conversion tracking, A/B testing, and performance analytics
. You should feel confident setting up campaigns from scratch, writing effective ad copy, recommending creative direction, and continuously optimizing for ROI.

What You'll Do

• Set up, manage, and optimize Google Ads (Search, Display, YouTube) and Meta Ads campaigns
• Update and optimize 
  Google Business Profiles
   and ensure accuracy and visibility
• Conduct keyword research, competitor analysis, and audience targeting
• Write clear, conversion-focused 
  ad copy
  ; suggest creative needs to the design team (design experience is an asset but not required)
• Set up and manage tracking (UTMs, Pixels, Conversions, Events)
• Monitor daily/weekly performance and adjust bids, budgets, and audience segments
• Create monthly analytics reports with actionable insights
• Identify issues, troubleshoot technical errors, and proactively recommend improvements
• Stay up to date on platform changes, algorithm updates, and best practices

Who You Are

• Experienced with 
  Google Ads
   and 
  Meta Ads
  , ideally 2+ years
• Strong technical aptitude and able to troubleshoot independently
• Comfortable analyzing data and translating insights into decisions
• Confident writing ad copy that converts
• Proactive, detail-oriented, and comfortable working with minimal oversight
• Familiar with responsive ad formats, campaign structures, and optimization strategies
• Experience with SEO, CRO, or landing page optimization is a bonus
• Based in Ontario, Canada, ideally Guelph/Kitchener/Cambridge/Waterloo area

Role Type & Compensation

This is a 
project-based part-time contractor role
, 
$30–$40/hour (CAD)
 depending on skills and experience.

The work is primarily remote; however, occasional onsite collaboration for strategy meetings or content capture may be requested.

How To Apply

If you're a technical, data-driven, and reliable digital ads professional in Ontario, Canada, please email 
 with your portfolio and relevant campaign examples.