Marketing Coordinator

Job Summary

The Marketing Coordinator works in collaboration with Tomric leaders and with external marketing service providers to create sales opportunities across all Tomric product and service groups.

Supervisory Responsibilities - None

Duties and Responsibilities

1. Creates marketing content and/or work with external marketing service providers to create content

2. Updates marketing content and/or work with external marketing service providers to update content

3. Plans, organizes and coordinates marketing presentations, activities and events

4. Collaborates with internal sales, service, and culinary departments to:

5. Involve them in the development of marketing campaigns

6. Notify them of the who, what, when, where, why of upcoming marketing campaigns, and of critical campaign touchpoints that will impact them

7. Leverage the value of marketing assets, activities, and events

8. Tracks and analyzes marketing campaign performance and reports trends/patterns/opportunities/concerns to leadership, along with recommendations for more effective marketing impacts

9. Designs and implements digital marketing strategies to drive prospective sales opportunities to Tomric's website and sales team members

10. Mindfully tracks the news and trends of the confectionery and plastic tray packaging industries and reports patterns/opportunities/concerns to leadership, along with recommendations for more effective marketing impacts

11. Participates in the planning and execution of marketing events, conferences and trade shows. Activities to include but not limited to:

12. Participates in trade show/trade conference space design, including static and dynamic elements

13. ompletes and submit the applications for these events and ensure all payments are made on time
14. Determines special services needed for these events (e.g. electrical, plumbing, etc.) and ensure that they are ordered, paid for on time, and confirmed by the venue.
15. Coordinates the development, ordering, testing, packing, shipping, and set-up of any static and/or dynamic marketing assets/supplies/ devices for the event

16. Assists and supports with: set-up of the space, demonstrations, interactive displays, working the event to meet with current and prospective customers, and vendors, manually and electronically gather prospective customer data, then analyze that data to discern and communicate to leadership new opportunities for marketing campaigns that would provide more opportunities for sales team members

17. Manages the back-end of the website, to include but not limited to:

18. Monitors the shopping cart and the web order management process

19. Monitors the integrity of the credit card