Artificial Intelligence Consultant

AI Specialist

Technical Expertise:

• Proficiency in AI/ML frameworks (TensorFlow, PyTorch), Generative AI models, and NLP techniques, Adobe' suite of products
• Hands-on experience with cloud AI services (AWS, Azure AI, Google Cloud AI) and tools like GitHub Copilot.
• Strong programming skills in Python and familiarity with APIs for integration.

Domain Knowledge:

• Understanding of digital experience platforms, marketing technology stacks (Adobe, Sitecore,Salesforce, etc.), and data ecosystems.
• Exposure to personalization engines, recommendation systems, and conversational AI.

Roles & Responsibilities

• The AI Specialist will be a key contributor in TCS Interactive's DX Practice, focusing on designing, developing,and deploying AI-driven solutions that enhance customer experience, marketing technology, and digital
• transformation initiatives. This role demands strong technical expertise in AI/ML and Generative AI, combined with a deep understanding of digital experience platforms and enterprise ecosystems.

Solution Development:

· Design and implement AI-powered solutions for personalization, automation, and customer engagement across marketing, commerce, and service channels.

· Develop and optimize machine learning models for predictive analytics, recommendation engines, and conversational AI.

Innovation & Experimentation:

· Drive PoC and MVP-led experimentation for AI use cases in DX, leveraging frameworks · Collaborate with design studios and engineering teams for rapid prototyping and creative AI engineering.

Integration & Deployment:

· Integrate AI capabilities with enterprise platforms such as Adobe Experience Cloud, AEM, CDP, and marketing automation tools.

· Ensure compliance with Responsible AI frameworks, geo-specific regulations, and data privacy standards.

Collaboration & Advisory:

· Work closely with DX Advisors, Experience Designers, and Martech SMEs to align AI solutions with client objectives.

· Participate in client workshops and strategic discussions to position AI capabilities effectively.