Marketing Coordinator

About Global Power Products

Global Power Products (GPP) manufactures electrical products used in homes and businesses. We work with electric utilities, electrical distributors, contractors, and homeowners across North America. Our mission is to deliver reliable, innovative electrical solutions while providing exceptional service and support.

Role Summar

yThe Marketing Coordinator supports GPP's go-to-market execution by creating content, running digital campaigns, and coordinating marketing programs that generate demand and support sales. This hands-on role is ideal for someone who can move quickly, manage multiple priorities, and turn technical products into clear, compelling messaging

.This is more than a typical coordinator role — you will own campaigns from concept to execution, manage content across multiple channels, and work closely with sales and operations to drive measurable results

**.

Key Responsibiliti**

esContent & Creative Executi

• onDevelop and coordinate marketing content across social media, website, email, digital ads, and sales collatera
• l.Write and edit copy for posts, ads, landing pages, product messaging, and internal communication
• s.Maintain a content calendar to ensure consistent brand voice and messagin
• g.Coordinate creative production, including basic design, photo/video editing, and short-form vide

o.Social Media Manageme

• ntOwn day-to-day social media execution across LinkedIn, Facebook, Instagram, and YouTub
• e.Develop and publish content, engage with followers, and respond to message
• s.Track performance and optimize posting strategy based on analytic

s.Paid Digital Advertisi

• ngBuild, manage, and optimize Google Ads campaigns (search and display
• ).Support paid social campaigns on Meta and LinkedIn, including audience targeting, creative testing, and reportin
• g.Develop A/B tests for creative, copy, landing pages, and calls-to-actio

n.Email Marketing & Campaig

• nsBuild and execute email campaigns, including newsletters, nurture sequences, product updates, and event follow-up
• s.Manage list hygiene, segmentation, and track performance metrics (open rates, CTR, conversions
• ).Coordinate campaign workflows and approvals to meet deadline

s.CRM & Lead Manageme

• ntUse a CRM (Pipedrive preferred) to support lead capture, follow-up, contact management, and campaign trackin
• g.Collaborate with sales and customer service to ensure marketing leads are complete, routed correctly, and followed u
• p.Monitor and report on campaign performance and lead qualit

y.Reporting & Coordinati

• onTrack KPIs and provide regular performance summarie
• s.Support marketing for events, distributor programs, and utility outreac
• h.Manage marketing projects, timelines, vendors, tradeshows, and print collatera

**l.

Required Qualificati**

• ons2–3+ years of marketing experience, preferably in a B2B environme
• nt.Experience with social media content creation and analyti
• cs.Proficiency with Google Ads and digital advertising campaig
• ns.Strong content creation skills (writing, basic design, photo/video editin
• g).Experience executing email marketing campaig
• ns.CRM experience; Pipedrive preferred but not requir
• ed.Excellent writing skills and attention to deta
• il.Comfortable managing multiple projects and deadlin

**es.

Preferred Qualificat**

• ionsExperience in electrical, industrial, utility, construction, or home resiliency produ
• cts.Knowledge of marketing automation tools (HubSpot, Mailchimp, Marketo, et
• c.).Basic graphic design and video editing skills (Canva, Adobe, CapCut, Premiere, et
• c.).Understanding of SEO, landing pages, and conversion optimizat
• ion.Experience supporting channel marketing with distributors, contractors, or rep agenc

**ies.

Core Compete**

• nciesSelf-starter with strong follow-thr
• ough.Organized, project-management min
• dset.Data-driven with a bias toward testing and lear
• ning.Ability to simplify technical concepts into clear, compelling bene
• fits.Collaborative communicator across sales, operations, and leader

ship.