Sub Practice Lead

The Opportunity

An exciting opportunity has become available to be part of our fast-growing team and to be a key part of the Client Services function. This role provides an outstanding opportunity to join a growing global integrated marketing advisory and will provide an ambitious individual with valuable experience for progression and development.

Overview

Sub Practice Leads are responsible for developing, managing, and continuously improving our approach to service delivery for a select group of mediasense products.  A sub practice lead owns "how" we deliver a service and ensures each product delivers measurable value, operates efficiently, and is consistently adopted across teams, markets, and clients. 

The Role specifics

This role is for a Sub Practice Lead (Media Analytics). This role will report to the Practice Lead - Media & Commercial. 

The role itself will involve a range of activities including:

Practice Specific:

• The Media Practice delivers industry-leading measurement and accountability for advertisers across their media investments, designing future-facing frameworks that drive transparency, value and trust.
• This role will oversee our core analytics products, including performance tracking, UK cost benchmarking, performance deep-dives and media cost analysis in a pitch.

Methodology & Ways of Working:

• Develop the approach and methodology to deliver the outcomes and deliverables committed to our clients through our products for a specific mediasene offering
• Develop and manage the standard ways of working including processes, roles, work allocation, and role location strategy for select products
• Owns and develops the capability (methods, people, ways of working, use of technology) used to create value through our products for our clients
• Owns one or more products within a defined practice area, ensuring each is clear in purpose, consistent in execution, and delivering measurable results
• Designs and documents the operational blueprint for each product (methodologies, processes, templates, KPIs).
• Establishes best-practice guidance and delivery playbooks to ensure global consistency
• Maintains clear documentation, playbooks, templates, governance guides, FAQs
• Partners with Practice Leads to ensure the product portfolio supports the practice's strategic direction

Service Management:

• Oversees day-to-day delivery execution of services for their products across teams and regions
• Manage the consistency of process/project execution while continuously evaluating opportunities for improvement
• Tracks delivery efficiency across all accounts and adoption / compliance to ways of working for the sub practice in the workflow.
• Collaborates with Project Leads to ensure work is delivered within client scopes and orchestrates resourcing needs for the sub practice
• Manage the resource allocation of Project Leads across client projects
• Lead, manage, and coach a team (or several teams) of Project Leads
• Serves as the line manager for the Project Leads in their sub practice
• Serves as the service delivery escalation point (above the Project Lead) for client service delivery issues
• Oversee the quality of the work produced by the sub practice and its team members
• Delivers select projects as a senior Project Lead, applying expertise to complex or high-value engagements as a "player coach"
• Manage the chargeability/utilization of the direct team members (Project Leads) in their sub practice

Capability Enablement & Innovation: 

• Work with the Practice lead to support the evolution of our sub practice capability, identifying opportunities to improve value, efficiency, scale of our offerings by defining and managing a capability roadmap
• Work with the Practice lead and client directors to monitor market changes and changes in client needs to identify changes in capability needed to serve our clients
• Collaborates with and collects feedback from Client Solutions to ensure products are evolving to meet client needs  
• Leads periodic reviews of frameworks to ensure continual improvement and simplification
• Works with the Practice Lead to define product roadmaps, value propositions, and success criteria
• Prioritises development and evolution of products based on client needs, delivery performance, and strategic alignment
• Builds product capability across the organisation through training, documentation, and onboarding
• Leads internal enablement sessions to drive adoption, consistency, and quality
• Establishes networks of product "champions" or "specialists" across teams
• Partners closely with Technology & Innovation to enable and scale the service model by integrating automation, new tools, reporting, and data-driven insights into product workflows.
• Leads enhancement and iteration cycles for technology enablement for their sub practice based on performance, feedback, and evolving client need
• Embeds a culture of experimentation and feedback within the delivery teams using the products

Financial & Commercial Awareness:

• Work with Practice Lead to manage chargeability, and utilisation of their teams
• Work with Practice Leads to ensure adherence to scope for projects in their product area
• Supports accurate forecasting and resource allocation
• Monitors time-to-deliver and utilisation data to support decision-making
• Develops effort estimating models to support solutioning and accurate cost estimation for new opportunities
• Works with Practice Lead to reviews and approves service delivery solutions for new growth opportunities

Desired skills & experiences: 

• Deep expertise in one or more mediasense product / domain areas
• Strong systems and process thinking
• Demonstrated ability to lead and manage teams
• Exceptional stakeholder management and communication skills
• Ability to connect client experience / value, process design, and operational efficiency
• Commercial awareness