Senior Data Analyst, User Acquisition

Department:
Data Science & Intelligence

Location:
Toronto, CA

*Description
Who are we?
Tripledot *
is one of the largest independent mobile games companies in the world.

We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.

Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.

Tripledot's guiding principle is that when people love what they do, what they do will be loved by others.

We're building a company we're proud of. One filled with driven, incredibly smart and detail-orientated people, who
LOVE
making games.

Our ambition is to be the most successful games company in the world, and we're just getting started.

The role is working within our studio: PeopleFun
PeopleFun is an award-winning Dallas-based game studio founded and led by game industry veterans, where game developers thrive on collaboration, creativity, teamwork, and fun.

We believe in bringing People together through Fun by creating the best in class social features and communities in our games that enables our players to engage deeply with other players. We build teams that foster healthy collaboration, incredible productivity, and life-long professional relationships.

*Key Responsibilities
Job Summary *
We're seeking a highly analytical and strategic Senior Data Analyst to drive insights across our User Acquisition initiatives. You'll play a key role in shaping how millions of players discover, engage with, and generate value from our games. Partnering closely with our User Acquisition, Data, and Product teams, you'll translate complex data into actionable insights that optimize spend efficiency and fuel profitable growth.

*Key Responsibilities *

• Develop and maintain dashboards in Looker/Tableau to provide actionable insights to Marketing and Product teams.
• Manage reporting pipelines for campaign performance, LTV modeling, and ROI measurement.
• Collaborate with the User Acquisition team on cohort analyses, predictive LTV models, and incrementality testing to guide budget allocation.
• Analyse, evaluate, and form independent judgments on various marketing outputs. Work with a wide variety of data from different sources - internal and external, structured and unstructured.
• Collaborate with Marketing to scope requests, execute when feasible, or escalate by creating tickets for Engineering or BI teams.
• Conduct analysis related to install attribution and user activity across multiple games to assess marketing performance and return on investment.

*Skills, Knowledge And Expertise *

• 3+ years of analytics experience in mobile gaming, consumer tech, or digital advertising, preferably in user acquisition/marketing.
• Strong proficiency in SQL (BigQuery preferred)
• Hands-on experience with BI tools, especially Tableau (experience building performant dashboards, optimizing extracts, and managing data sources). Familiarity with data visualization best practices and the ability to turn complex metrics into intuitive visual stories.
• Solid understanding of A/B testing, statistical significance, and incrementality methodologies.
• Strong communication skills with the ability to distill technical findings into clear business insights.
• Experience working with mobile attribution tools (AppsFlyer, Adjust, Singular) is a plus.

*Benefits *

• Time Off: Flexible Discretionary Time Off policy in addition to