Marketing Associate

About The Company
Cella, a Randstad Digital company, is a leading organization in the audiobook industry dedicated to delivering high-quality audio content to a diverse global audience. Known for its innovative approach and entrepreneurial spirit, Cella fosters a dynamic work environment that emphasizes speed, adaptability, and continuous learning. The company values diversity and inclusion, actively seeking to create an equitable workplace where all employees can thrive. With a focus on growth and excellence, Cella provides its team members with opportunities to develop their skills and contribute meaningfully to the company's mission of transforming how stories are experienced through audio.

About The Role
We are seeking a dedicated and proactive Marketing Associate to join our team in a full-time capacity. This role is integral to executing marketing programs and promotional initiatives that enhance brand visibility and engagement within the audiobook industry. The Marketing Associate will be responsible for managing and optimizing key marketing systems, including Customer Relationship Management (CRM) platforms like HubSpot. They will support the creation and distribution of digital content across various platforms such as YouTube, Vimeo, Instagram, and TikTok, ensuring alignment with marketing strategies. Additionally, the role involves assisting in the planning, execution, and tracking of promotional campaigns, developing marketing materials, and providing exceptional support to authors, licensors, and consumers. Reporting to the Senior Digital Marketing Manager, the ideal candidate will be a results-driven individual with a strong understanding of current marketing tools and strategies, capable of managing multiple priorities in a fast-paced environment.

Qualifications

• Minimum of 2+ years of experience in a digital marketing role, preferably within the media, entertainment, or audiobook industry.
• Proficiency with marketing automation and content management systems such as HubSpot, MailChimp, Hootsuite, Canva, and Google Analytics.
• Strong analytical skills with proficiency in Microsoft Excel for data organization, reporting, and analysis.
• Excellent verbal and written communication skills, with the ability to craft compelling content and effectively collaborate across teams.
• Proactive, detail-oriented, and highly organized, capable of managing multiple projects and meeting deadlines consistently.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; relevant experience may be considered in lieu of formal education.
• Motivated self-starter with a desire to exceed goals and contribute to team success.

Responsibilities

• Oversee and optimize the CRM platform (e.g., HubSpot), ensuring data accuracy, cleanliness, and proper maintenance to support marketing initiatives.
• Assist in digital content initiatives by creating, scheduling, and distributing content across platforms such as YouTube, Vimeo, Instagram, and TikTok to boost audience engagement.
• Support the planning, execution, and performance analysis of monthly promotional campaigns to ensure objectives are met and ROI is maximized.
• Develop and update marketing materials, presentations, and assets tailored to client and internal needs, ensuring consistency and professionalism.
• Collaborate with cross-functional teams to support campaign execution, including updating contact databases, managing email communications, and coordinating release schedules.
• Contribute to the creation, delivery, and fulfillment of marketing assets for clients, ensuring timely and high-quality deliverables.
• Provide professional customer support by responding promptly to author and consumer inquiries, enhancing overall customer experience.
• Conduct ongoing competitive research and market analysis, maintaining a tracking grid to keep the team informed of industry trends and best practices.

Benefits
At Cella, we offer a comprehensive benefits package designed to support our employees' health, well-being, and professional growth. Our package includes medical, prescription, dental, and vision insurance, along with additional coverage such as AD&D and life insurance. Employees are also eligible for short-term disability benefits and participate in a 401(k) retirement plan to secure their financial future. The role offers a flexible hybrid work environment, with two days a week in the office in Landover, MD, promoting work-life balance. Competitive salary ranges from $60,000 to $70,000 annually, complemented by performance-based bonuses. We are committed to fostering a positive workplace culture that encourages continuous learning, development opportunities, and recognition of individual contributions.

Equal Opportunity

Cella is an equal opportunity employer committed to creating an inclusive environment for all employees. We celebrate diversity and are dedicated to providing equal employment opportunities regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, protected veteran status, or any other legally protected characteristic. We ensure that our hiring, onboarding, and employment practices are fair and accessible, and we are committed to accommodating individuals with disabilities throughout the application and interview process. We believe that diverse teams foster innovation and drive success, and we welcome applicants from all backgrounds to join our organization.