Digital Marketing

Company Overview

She Reigns Creative is a dynamic boutique creative marketing agency dedicated to empowering women entrepreneurs and those who serve women. We specialize in innovative, performance-driven marketing campaigns across a wide range of industries. Our team thrives on creativity, accountability, trustworthiness, passion, empathy, visionary thinking, and impeccable communication. These values guide how we collaborate, strategize, and deliver exceptional results for our clients.

Role Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team. This is a senior, strategy-led role that blends holistic digital marketing strategy with expert-level paid media conceptualization, messaging development, and creative direction.

The ideal candidate is a strategic thinker who can design comprehensive digital marketing strategies while also owning the strategic direction of paid media efforts. This role is responsible for defining audiences, campaign objectives, funnel structure, messaging, ad copy, and creative direction across paid channels, while partnering with internal teams for execution. This role does not involve building ads, launching campaigns, or producing creative assets.

Key Responsibilities

In this role, you will:

• Lead strategic discovery by gathering and analyzing key business, offer, audience, and market inputs.
• Develop comprehensive, data-informed digital marketing strategies aligned with client objectives and agency standards.
• Design integrated digital marketing ecosystems that align paid media with email marketing, website experience, and organic channels.
• Own paid media strategy and conceptualization across Meta (Facebook & Instagram), Google (Search, Display, YouTube), TikTok, LinkedIn, YouTube
• Define audiences, campaign objectives, funnel structure, and budget allocation by platform.
• Write high-quality, conversion-focused ad copy as part of campaign strategy, including hooks, primary messaging, CTAs, and variations.
• Provide clear creative direction to internal teams for video and graphic assets used in paid campaigns.
• Analyze marketing and paid media performance, diagnose issues, and recommend strategic optimizations.
• Document strategy clearly and hand off direction to execution teams using agency systems and workflows.
• Manage multiple client strategies simultaneously while maintaining organization, visibility, and proactive internal communication.
• Stay current on digital marketing trends, platform changes, and best practices, evolving strategy as needed.

Tools & Technology Proficiency

This role requires comfort operating in a modern, remote agency environment, including:

• Google Workspace (Docs, Sheets, Slides, Drive) for documentation and collaboration
• Slack for internal team communication
• Zoom for internal and client-facing meetings
• Loom for asynchronous communication and strategic walkthroughs
• Project management tools such as Notion and/or Nifty for task management and workflow visibility
• Ability to quickly learn and adapt to additional tools and systems as needed

Skills & Qualifications

• Proven experience in digital marketing strategy, growth strategy, and paid media strategy roles.
• Deep understanding of integrated digital marketing systems and how channels work together.
• Expert-level paid media strategic knowledge across Meta, Google, TikTok, LinkedIn, and YouTube.
• Strong copywriting ability for paid media, with a focus on strategy and messaging rather than execution.
• Exceptional analytical and problem-solving skills.
• Strong written and verbal communication skills, including client-facing strategy presentations.
• Highly organized, self-directed, and comfortable managing multiple priorities in a fast-paced agency environment.

Desired Characteristics

We are looking for someone who embodies our core values. You are:

• Creatively driven and solutions-oriented.
• Accountable and reliable, taking ownership of strategy and outcomes.
• Trustworthy, building confidence with clients and internal teams.
• Passionate about digital marketing, growth, and strategic thinking.
• Empathetic and emotionally intelligent.
• A visionary thinker who anticipates trends and opportunities.
• An impeccable communicator who is clear, thoughtful, and persuasive.

Job Types: Full-time, Contract

Pay: $45, $54,468.91 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• When onboarding a new client, what information do you need to gather before developing an overall marketing strategy? Please outline the key categories of information you look for (e.g., business model, offer, audience, constraints, goals) and explain why each is important.
• Assume you now have the necessary business and audience information. How do you approach designing a holistic marketing strategy that integrates paid media, email, website, and organic channels? How do you determine the role each channel plays?
• Within the broader marketing strategy, paid media is a key lever. How do you approach defining audiences, selecting campaign objectives, and structuring funnels across platforms when you are responsible for strategy and direction, but not execution?
• A paid media campaign has been live for two weeks and is underperforming. You are reviewing performance but are not responsible for making changes in-platform. How do you analyze what is happening and decide what strategic recommendations to make?
• Paid media conceptualization at our agency includes writing strategic ad copy and directing creative teams. How do you translate audience insights and campaign objectives into compelling ad copy (hooks, messaging, CTAs), and clear direction for video and graphic assets? Describe your process at a high level.

Work Location: Remote