Digital Marketing Manager

Team Management

• Develop and manage a team of digital specialists to perform at a high-level servicing clients
• Serve as an escalation point to handle specialists' issues
• Train new specialists on advertising platforms and implementing best practices

Successful Digital Marketing Sales and Campaign Implementation

• Serve as one of the team development members who also acts as the strategic, tactical and technical digital marketing leads for multiple accounts with a focus on generating ticket sales for college athletics and live entertainment
• Drive strategy as well as set-up, manage, and optimize of paid media campaigns
• Build strategic recommendations – to elevate conversions and performance marketing goals
• Own executive client conversations during development, execution, and post-campaign stages
• In concert with other members of the programmatic team, take a "big picture" perspective and seek to maximize our total digital marketing return

Strategic Client Education and Consulting

• Educate clients on industry trends, best practices, campaign performance, new services and opportunities
• Unlock new strategic initiatives and testing with new products from Google and Facebook
• Create and present client educational case studies and successes

Thought Leadership

• Consult with and help drive new strategic objectives within the organization
• Serve as one of the team leads to achieve company goals and objectives
• Manage team duties and tasks, and coach others to execute alongside cross-functional team members

• 6+ years in a hands-on role with digital marketing/programmatic campaigns at an agency, marketer, or demand side platform.
• High attention to detail, top-notch analytical skills, and the ability to make data-driven decisions
• Experience launching and managing paid social (Meta, TikTok), search (Google Ads), and DV360 campaigns
• Strong grasp of the overall digital marketing ecosystem and the role that paid social and programmatic play within
• A passion for college athletics and the entertainment business and a strong understanding of live entertainment
• Outstanding communication, sales presentation and interpersonal skills (both written and oral)

• Experience with or significant exposure to college athletics and live entertainment industry
• Experience building media plans and meeting campaign performance goals
• Experience with ROAS measurement and reporting
• Exposure to offline marketing channels & tactics
• Google Ads and Google Analytics experience and certification

The approximate national base pay range for this position is $85,000 to $105,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings