Strategy Director

Overview

The Strategy Director at Grey Matter leads a team in developing and executing insight-driven, full-funnel customer acquisition strategies for B2B clients, ensuring campaign effectiveness, client retention, and team growth. This role blends strategic leadership, cross-functional collaboration, and data-led innovation to drive measurable marketing outcomes.

Description

As we continue to expand, we are seeking an experienced
Strategy Director
with a strong background in the manufacturing and industrial sectors to lead a high-performing team, and drive the development and execution of innovative client acquisition strategies across the portfolio.

Responsibilities

Strategic Leadership and Development

• Oversee the formulation and implementation of comprehensive customer acquisition strategies for a portfolio of clients, aligning these with their broader business and marketing objectives.
• Provide expert leadership and mentorship to the team ensuring their professional growth and alignment with Grey Matter's strategic approach.
• Focus the team on client retention and value delivery and implement strategies to ensure clients don't churn.
• Create a culture of accountability among the team, with ownership and responsibility for campaign success and retention objectives.

Process and Protocol Establishment

• Follow Grey Matter's strategic processes, protocols, and deliverables, ensuring consistency and excellence across the team.
• Conduct training for the team as needed, ensuring full understanding and implementation of existing processes or new tools.
• Regularly review and update strategic approaches to maintain alignment with industry standards and client needs.

Client Strategy and Innovation

• Work closely with clients and internal teams to craft data-driven marketing strategies, integrating the high-converting message framework with a full-funnel approach encompassing various channels, tactics, and customer touchpoints.
• Drive innovation within the team, staying abreast of the latest industry trends, tools, and best practices to keep Grey Matter ahead in the field of demand generation.

Measurement and Reporting

• Lead campaign performance data gathering and discussions, and collaborate with Grey Matter subject matter experts to refine and optimize sprint plans to deliver client results that align to campaign objectives.
• Be curious, seeking to understand (proactively) how campaigns are performing and explain variances, good or bad, with actionable insights and recommendations.

Client Relationship Management

• Build and maintain strong relationships with clients, positioning yourself and Grey Matter as trusted advisors and thought leaders in customer acquisition.
• Regularly engage with clients to discuss strategic opportunities, business priorities, and solicit feedback for continuous improvement.
• Lead client onboarding, sprint planning, and ongoing strategic support, answering the questions of "what," "so what," and "now what."
• Collaborate with Grey Matter's leadership team to foster a seamless working environment.
• Nurture team members to develop professionally through positive experiences and skill enhancement.

Integrated Campaign Development

• Collaborate with cross-functional teams within Grey Matter to develop and execute integrated marketing campaigns that yield tangible results for clients.
• Organize and visualize the priorities from the client in a way that clearly reflects the road map for each 90-day sprint cycle.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in customer acquisition, demand generation, or a similar role within a B2B marketing environment, with at least 3 years in a leadership capacity.
• Proven track record of developing and executing successful customer acquisition strategies that drive growth and meet client objectives.
• Strong understanding of B2B demand generation strategies, tactics, and best practices, as well as the platforms that support these efforts.
• Ability to develop an insight-led and repeatable/efficient process for the team.
• Exceptional communication and interpersonal skills, with the ability to effectively present complex information to clients and team members.
• Detail-oriented and highly organized, with the ability to manage multiple projects and priorities.
• Strong analytical skills, with the ability to interpret data and provide actionable insights. A real desire to understand the insights in the data and use those insights to improve campaigns.
• Leadership experience, with a focus on fostering a positive and growth-oriented team culture.
• Strong problem-solving and decision-making skills.
• Flexibility and adaptability in a fast-paced, dynamic environment.

Annual Salary Range: $90,000 - $110,000 USD