General Manager

JOB SUMMARY:
The General Manager position consists of leading and managing all school staff in upholding the Aqua-Tots Swim School Core Values and brand standards. Our mission is to provide customers with consistent, quality swimming lessons that adhere to the Aqua-Tots Curriculum Standards and provide excellent customer service in a safe and welcoming environment.

Compensation

• Base Salary: $50,000-$55,000
• Quarterly sales and performance based bonus opportunities

• Days and hours may fluctuate based on the school's needs and season

• 1 weekend shift required (Saturday/Sunday from 7:00a-4:00p)

POSITION TYPE

• Medical Insurance: Employer pays 70% of health insurance premium; employee pays 30%
• Closed for all major holidays
• Retail-style schedule aligned with a school-year calendar
• Professional development opportunities

SCHEDULE

• Full-time; one weekend shift required
• Days and hours may fluctuate based on the school's needs and season

What You'll Do
Team Leadership & Development

• Recruit, hire, train, and coach all staff
• Execute assessments to conduct performance reviews and lead culture-building initiatives
• Foster a fun, supportive environment rooted in Aqua-Tots Core Values

Customer Experience

• Maintain a high level of customer engagement and ensure overall customer satisfaction by Creating the Aqua-Tots Experience
• Support families by providing education and recommendations through the Learn-To-Swim program
• Resolve escalated customer situations
• Oversee communication and front desk systems

Operations & Safety

• Maintain a safe, clean, and welcoming facility
• Uphold pool and pump room safety standards
• Review incident reports and ensure compliance
• Ensure staff certification are tracked and current

Sales & Business Performance

• Lead enrollment and revenue growth
• Set sales targets and build incentive plans
• Manage payroll, inventory, and budget adherence
• Oversee POS accuracy, retention strategies, and lead conversion

Administration & Compliance

• Maintain franchise operational and accounting compliance
• Oversee scheduling, shift coverage, and onboarding/offboarding
• Manage employee relations and documentation
• Build, manage, and adhere to the school budget

REPORTS TO

• Franchise Owner

Minimum Qualifications

• Bachelor's degree or equivalent leadership experience
• Valid Driver's License, open availability
• 2-3 years of management experience
• Excellent verbal and written communication skills
• Strong report, writing, and presentation skills

Preferred Qualifications

• Experience working in aquatics or children (not required)
• Experience with sales and/or sales management

REQUIRED CERTIFICATIONS - Completed During Onboarding

• Aqua-Tots Front Desk Staff (AT-FDS)
• Aqua-Tots Basic Water Safety Instructor (AT-WSI)
• CPR & First Aid