Senior Marketing Manager

About the Role

We are a rapidly growing multi-state cannabis operator with vertically integrated operations spanning cultivation, processing, and retail. We seek a hands on, strategic and creative marketing leader to drive brand growth, customer acquisition, and revenue across our multi-state cannabis operations. This role requires navigating complex and evolving cannabis advertising regulations while executing sophisticated marketing campaigns in multiple state markets. You will lead marketing initiatives, manage state-specific compliance requirements, and build marketing programs that drive measurable business results.

Key Responsibilities

Multi-State Marketing Strategy & Execution

• Develop and execute comprehensive marketing strategies across state markets for both wholesale and retail sales
• Lead brand positioning, messaging, and creative direction for corporate brand and product lines
• Drive customer acquisition, retention, and lifetime value programs across dispensary and e-commerce channels
• Develop and manage marketing budget allocation across states, channels, and campaigns with clear ROI tracking
• Coordinate with operations teams to execute localized campaigns
• Analyze market trends, competitive landscape, and consumer insights to inform strategy
• Ensure all marketing materials and campaigns comply with state-specific cannabis advertising regulations

Digital Marketing & E-Commerce

• Lead digital strategy including SEO/SEM, email marketing, SMS, social media, and content marketing within platform restrictions
• Optimize e-commerce experience, online menus, and ordering platforms for conversion
• Navigate social media platform restrictions; develop creative approaches for organic reach and community building
• Drive loyalty program development, engagement, and analytics

Brand Development & Creative Leadership

• Oversee brand identity, visual design, packaging, and in-store merchandising across product portfolio
• Lead creative development for campaigns, promotions, product launches, and seasonal initiatives
• Ensure brand consistency across all customer touchpoints (retail, digital, packaging, events)
• Develop compelling storytelling that educates consumers and builds brand loyalty
• Manage relationships with 3
  rd
  party service providers

Retail Marketing & Customer Experience

• Develop retail marketing programs including promotions, and events
• Create point-of-purchase materials, menu boards, and educational content for budtenders
• Lead grand opening strategies and new market entry campaigns
• Implement local store marketing playbooks and grassroots community engagement
• Partner with retail operations on merchandising strategies
• Train retail teams on product knowledge, selling strategies, and brand storytelling

Data Analytics & Performance Marketing

• Establish KPIs and reporting frameworks for campaign performance, customer acquisition costs, and ROMI
• Leverage data analytics to optimize marketing spend, customer segmentation, and targeting
• Report on marketing performance to executive leadership with actionable insights

Required Qualifications

• 5 to 7+ years marketing experience
• Bachelor's degree in Marketing, Communications, Business, or related field
• Proven track record developing and executing successful marketing campaigns with measurable ROI
• Expertise in digital marketing, performance marketing, and customer acquisition strategies
• Strong understanding of marketing analytics
• Experience with regulated industry (cannabis, CBD, alcohol, tobacco, pharmaceutical, or gaming)
• Excellent project management skills with ability to manage multiple priorities
• Strong creative sensibility with ability to provide direction to designers and agencies
• Data-driven decision maker comfortable with analytics and reporting

What We Offer

Salary range $75,000 - $110,000 DOE

Bonus eligible

Comprehensive benefits (medical, dental, vision)

Generous PTO and holidays

Opportunity to build iconic cannabis brands

Work Environment

Hybrid work arrangement with occasional travel (10-15%). Must be willing to visit retail locations, cultivation facilities, and manufacturing sites. Occasional exposure to cannabis products and odors. Flexibility for evening/weekend work during product launches, events, and peak retail periods.

Position requires background check consistent with state cannabis regulatory requirements. Must be 21+ and eligible for state-required agent cards/badges in operating markets.