Digital Marketing Specialist

The Amatriot Group – Hybrid Role (3 days on-site, 2 days remote)

Salary Range: $76, ,500 Annually

About The Amatriot Group
The Amatriot Group is a technology talent and solutions firm that accelerates success through intentional partnerships and measurable outcomes. Our teams deliver expertise across digital transformation, data and analytics, cloud, cybersecurity, and application development for clients
nationwide.

We believe people drive progress and we're committed to creating environments where professionals can make meaningful impact, grow their careers, and contribute to the success of every organization we serve.

Role Overview
The Digital Marketing Senior Specialist will play a key role in supporting and executing digital
performance marketing strategies across multiple channels. This individual will collaborate closely
with cross-functional partners — including Marketing Strategy, Analytics, Product, and external
agencies — to ensure effective campaign execution, optimization, and reporting.
This role requires a blend of creativity, technical fluency, and data-driven decision-making to
enhance brand visibility, engagement, and conversion for clients and internal Amatriot
initiatives alike.

Key Responsibilities

• Serve as the subject matter expert for one or more digital performance marketing channels (Paid Search, Social, Programmatic, etc.).
• Partner with strategy and analytics teams to build and execute digital media plans that drive awareness, engagement, and measurable ROI.
• Coordinate delivery of creative assets, audience data, and analytics to support campaign launches and optimizations.
• Ensure campaigns adhere to established marketing taxonomies, tagging standards, and tracking protocols for accurate reporting.
• Conduct quality assurance on campaigns prior to and during launch to ensure alignment with client or internal objectives.
• Monitor live campaign performance, identify trends, and implement data-backed optimizations.
• Develop and deliver campaign performance reports and insights into internal stakeholders and client leadership.
• Stay informed on evolving marketing technologies, tools, and trends; proactively identifying opportunities for innovation and performance improvement.
• Manage vendor and agency relationships, including platform performance discussions, billing coordination, and partnership reviews.
• Oversee products or data feeds relevant to digital advertising execution.
• Provide cross-channel executional support and serve as a backup for other digital marketing functions within the team.

Qualifications

• 5+ years of hands-on experience managing or executing campaigns across Paid Search, Social Advertising, Programmatic, Affiliate, Organic or Local Search.
• Demonstrated experience working with marketing agencies and cross-functional stakeholders.
• Strong understanding of 1st and 3rd party performance tracking, URL tagging, and pixel management.
• Experience using enterprise analytics tools such as Google Analytics or Adobe Analytics.
• Ability to analyze large datasets, identify insights, and translate findings into clear business recommendations.
• Skilled in data storytelling and presentation development for leadership reporting.
• Experience with project management platforms such as Jira, , or Asana.
• Exceptional attention to detail with the ability to manage multiple projects and priorities simultaneously.
• Preferred: Experience within large enterprise, consulting, or retail/e-commerce environments.
• Preferred: Active certifications in Google Ads, Bing, Meta, or other digital advertising platforms.
• Preferred: Bachelor's degree in Marketing, Communications, Analytics, or a related field.

Why The Amatriot Group
At Amatriot, we invest in the growth and well-being of our team members through competitive compensation, flexible work arrangements, comprehensive benefits, and a culture that rewards accountability and results.
We are committed to building a world-class environment that empowers individuals to do their best work and make a lasting impact on our clients and the industries we serve.