Marketing Manager

Overview:

Outbound Sedona is not just a hotel; it's an immersive, adventure-driven luxury experience rooted in one of the world's most inspiring destinations. Currently under exhilarating development and slated to open Spring 2026, we are preparing to redefine hospitality in Sedona through creativity, nature-forward storytelling, and a brand that celebrates discovery.

We are searching for a Marketing Manager—a strategic thinker, content creator, and community connector—who is excited to build a brand from the ground up. This role is ideal for someone who loves experiential travel, thrives in pre-opening environments, and understands how to translate a destination's spirit into compelling marketing.

The Marketing Manager is responsible for developing and executing property-specific marketing strategies that elevate brand awareness, drive demand, and support revenue goals for Outbound Sedona. This role reports directly to the Director of Culture & Experience and to ensure all efforts align with the Outbound brand and authentically showcase the Sedona destination.

Responsibilities:

• Support the creation and execution of the annual marketing plan, including digital, social, PR, and on-property initiatives.
• Maintain brand integrity across all materials, ensuring every touchpoint reflects Outbound's personality and voice.
• Stay current with market trends, competitive activity, and visitor insights to guide strategic decision-making.
• Contribute to pre-opening marketing tasks, ensuring the brand is launched successfully and cohesively.

• Manage the property's social media presence, including content planning, posting, community engagement, and influencer partnerships.
• Coordinate website updates, third-party listings, and online profiles to ensure consistent, optimized information.
• Capture, curate, and produce high-quality photo and video content that highlights the hotel, amenities, and local experiences.
• Support digital advertising or paid social initiatives in collaboration with Regional Marketing partners.

• Assist in developing promotional campaigns, seasonal packages, and commercial offers.
• Build strong local partnerships with small businesses, artisans, event organizers, adventure companies, and community groups.
• Support PR efforts including media visits, press materials, and requests from CoralTree's PR team.
• Participate in community events or tourism activities that elevate Outbound Sedona's visibility.

• Monitor social media performance, website analytics, digital campaign results, and guest engagement metrics.
• Prepare monthly marketing updates and insights for the Director of Culture & Experience, General Manager, and home office partners.
• Use performance data to adjust content strategies and channel priorities.

• Support communication of on-property events, happenings, and seasonal experiences through digital channels and guest touchpoints.
• Assist with photo shoots, influencer stays, brand activations, and special events.
• Collaborate with the Director of Culture & Experience and Operations teams to ensure marketing supports the guest journey and storytelling throughout the property.

Qualifications:

• Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred.
• Two or more years of marketing experience, ideally within hospitality, travel, lifestyle, or consumer-facing brands.
• Strong writing, content creation, and storytelling abilities.
• Experience with social media management, digital analytics, and basic graphic design preferred.
• Highly organized and able to manage multiple projects independently.
• Familiarity with Sedona or passion for outdoor travel and adventure is a plus.

• Full-time, on-site role at Outbound Sedona.
• Requires occasional evening or weekend availability for activations or content capture.
• Must be comfortable moving throughout the property for shoots, events, and creative needs.

• Team member free room night program across the CoralTree portfolio
• Group medical, dental, vision, life, and disability benefits
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care
• Employee assistance program
• Paid time off/sick time
• Participation in a 401(k) plan with company match