Content Marketer (Tech-SaaS / B2B)
Web Spiders
- London, England, United Kingdom
- London, England, United Kingdom
Über
Prior Experience: 3‑7 Years
Responsibilities
Content Strategy & Planning
Define and own a comprehensive content strategy aligned with business goals (lead generation, brand authority, thought leadership, customer education, SEO, retention).
Build and maintain a content calendar mapping content to different buyer personas and stages of the customer journey (awareness, evaluation, decision, post‑purchase).
Plan evergreen content, pillar pages, product‑specific content, and repurposing strategies for long‑term value.
Content Creation & Production
Create high‑quality content across formats: website copy, blog articles, whitepapers, case studies, product guides, email newsletters, social media posts, landing pages, ad copy, webinars/scripts, video scripts, etc.
Translate complex technical/SaaS topics (cloud, AI, mobility, enterprise solutions) into clear, engaging narratives that speak to a non‑technical or business audience.
Content Distribution & Promotion
Decide appropriate channels for each piece (organic blog, SEO, social media, email, partners, newsletters, paid amplification) and plan promotion/repurposing accordingly.
Collaborate with design, growth, digital‑ads/paid‑media, and product teams to build and distribute content.
Manage content flows from ideation to publication to distribution.
SEO & Discoverability
Perform keyword research, competitive content analysis, and SEO audits to ensure content ranks and aligns with search intent.
Optimize on‑page SEO, meta tags, internal linking, URL structure, content formats (long vs short form), and UX for SEO goals.
Performance Monitoring & Analytics
Define relevant KPIs (organic traffic, search rankings, leads generated, MQLs/SQLs, conversion rate, content engagement, bounce rate, time on page, downloads, etc.).
Use analytics tools (web analytics, SEO tools, marketing automation, CRM, etc.) to track performance and derive actionable insights.
Run A/B tests, iterate on content formats, headlines, CTAs, distribution timing, channel mix.
Provide regular reporting (weekly / monthly / quarterly) to stakeholders, showing what’s working, what needs improvement, and next steps.
Lead Generation & Funnel Support
Support marketing campaigns, product launches, thought‑leadership initiatives, and customer‑education efforts with content assets.
Create content for lead magnets (e.g., ebooks, whitepapers), email nurturing campaigns, onboarding flows, and customer success.
Brand & Messaging Consistency
Maintain consistent brand voice, tone, and messaging across all content.
Partner with product and design teams to ensure content and UX/design are aligned, especially for SaaS product pages, documentation, and user guides.
Cross‑Functional Collaboration & Ownership
Work with cross‑functional teams (product, sales, design, growth, support) to gather inputs, feedback, and align content to broader business objectives.
Own content lifecycle end‑to‑end with minimal supervision from ideation to performance review.
Innovation & Continuous Improvement
Keep updated on content marketing, SEO, SaaS marketing, and industry trends.
Experiment with new content formats, distribution channels, multimedia (videos, webinars, podcasts), and measure effectiveness.
Required Qualifications
3–7 years of experience in content marketing / digital marketing / content strategy / copywriting – ideally in a B2B Tech / SaaS / Enterprise domain.
Excellent written and verbal communication skills.
Proven ability to simplify technical or complex topics into clear, engaging content.
Solid understanding of SEO, keyword research, and analytics platforms (e.g., Google Analytics, Search Console, SEO tools, CMS, marketing automation).
Strong organizational skills – ability to manage multiple content projects independently.
Data‑driven mindset: comfortable using analytics to measure success and iterate on content strategy.
Desired Qualifications
Experience in enterprise technology verticals: AI, cloud, mobility, enterprise SaaS.
Hands‑on experience with CMS (e.g., WordPress or equivalent), marketing automation platforms, and email workflows.
Experience in social media advertising, paid content distribution, or working with paid media teams for content promotion.
Experience or interest in multimedia content: video scripts, webinars, podcasts, interactive content, etc.
Familiarity with marketing funnels, buyer persona development, customer‑journey mapping – especially relevant for SaaS or B2B long‑sales‑cycle products.
Benefits
Competitive salary: £45,000.00–£55,000.00 (location dependent).
On‑site work in Rajarhat‑Newtown.
Opportunities for career growth in a rapidly expanding Tech‑SaaS company.
EEO Statement Web Spiders is an equal opportunity employer. We value diversity and encourage applicants from all backgrounds to apply.
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Sprachkenntnisse
- English
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