Senior Data AnalystThe Association of Professional Football Analysis • Stamford Bridge, England, United Kingdom
Senior Data Analyst
The Association of Professional Football Analysis
- Stamford Bridge, England, United Kingdom
- Stamford Bridge, England, United Kingdom
Über
Senior Data Analyst
role at
The Association of Professional Football Analysis .
Full Time – Stamford Bridge, London. Posted on January 2, 2026 – Closes January 26, 2026.
We are looking for a Senior Data Analyst with deep expertise in Google Analytics 4 (GA4) to lead digital and fan‑focused analytics initiatives across the organisation. This role will play a critical part in understanding user behaviour across web and app platforms, driving data‑informed decision‑making, and improving digital performance through advanced measurement, reporting, and insight.
You will work closely with digital, marketing, product, and commercial teams, acting as the subject‑matter expert for GA4 and wider digital analytics.
Key Responsibilities
Act as the GA4 lead, owning implementation, configuration, and ongoing optimisation
Design and maintain GA4 event tracking, parameters, conversions, and user properties
Ensure accurate and compliant data collection across websites, apps, and digital platforms
Analyse user journeys, engagement, acquisition, and conversion performance using GA4
Build and maintain dashboards and reports using GA4, BigQuery, and data visualisation tools
Translate GA4 data into clear insights and recommendations for non‑technical stakeholders
Work closely with developers and tag management teams to implement tracking via Google Tag Manager
Support attribution modelling, funnel analysis, cohort analysis, and experimentation
Combine GA4 data with other data sources to create a holistic view of digital performance
Define and promote best practices for digital measurement and analytics governance
Mentor junior analysts and support analytics capability development
Skills & Experience
Significant experience in a senior data or digital analytics role
Advanced hands‑on experience with Google Analytics 4 (GA4)
Strong understanding of GA4’s event‑based data model and reporting capabilities
Experience using Google Tag Manager for tracking implementation
Strong SQL skills, ideally with experience querying GA4 data in BigQuery
Experience building dashboards using tools such as Power BI, Tableau, or Looker
Proficiency in Python or R for data analysis is desirable
Strong understanding of digital KPIs, conversion tracking, and user behaviour analysis
Excellent communication skills, with the ability to influence stakeholders using data
Experience in sport, media, entertainment, or consumer‑facing digital environments is desirable
What We Offer
Opportunity to lead GA4 and digital analytics strategy in a high‑profile organisation
A fast‑paced, data‑driven working environment
Competitive salary and benefits package
Hybrid working and ongoing professional development opportunities
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Information Technology
Industries
Higher Education
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Sprachkenntnisse
- English
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