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CRM / Data Business Analyst
SixteenFifty
- Birmingham, England, United Kingdom
- Birmingham, England, United Kingdom
Über
Key Responsibilities CRM & Marketing :
Gather, analyze, and document business requirements for enhancements and integrations within Marketing.
Support the design and rollout of marketing automation campaigns, segmentation strategies, and customer journeys.
Work closely with marketing teams to optimize lead management, customer engagement, and campaign analytics.
Translate business needs into functional specifications and ensure alignment with system capabilities and best practices.
Support configuration, testing, and deployment of CRM and marketing solutions.
Data & Insights :
Collaborate with data teams to define, validate, and manage customer data models, ensuring data integrity and compliance (e.g., GDPR).
Develop dashboards and reports to provide actionable insights on campaign performance, lead conversion, and customer behavior.
Identify opportunities for process automation, data enrichment, and system optimization.
Stakeholder Management :
Liaise between marketing, sales, and IT stakeholders to ensure CRM and marketing initiatives meet business objectives.
Provide training and documentation to end-users to maximize adoption and effective use of the platform.
Champion best practices in CRM usage, data management, and marketing automation.
Key Skills & Experience Essential :
3+ years’ experience as a Business Analyst in a CRM environment.
Strong hands‑on knowledge of Marketing (email marketing, customer journeys, segments, lead scoring, etc.).
Data Reporting & Insights experience.
Proven experience mapping business processes and translating them into CRM functionality.
Solid understanding of data management, data modelling, and reporting tools (e.g., Power BI, Excel).
Experience with requirements gathering, process documentation, and stakeholder workshops.
Familiarity with GDPR, consent management, and marketing data governance.
Desirable :
Experience with Power Platform (Power Automate, Power Apps, Power BI).
Exposure to integration projects (e.g., connecting CRM to ERP, websites, or third‑party marketing tools).
Background in digital transformation, customer experience, or data analytics initiatives.
Please apply for immediate consideration
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Sprachkenntnisse
- English
Hinweis für Nutzer
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