Events & Digital Marketing Manager
Zaizi
- London, England, United Kingdom
- London, England, United Kingdom
Über
hands‑on Events & Digital Marketing Manager
who can plan, promote, and deliver high‑impact B2B public‑sector events and turn them into integrated, multi‑channel marketing campaigns. At Zaizi, we design and build secure, user‑centred digital services for the UK government. Our events are not just gatherings – they’re strategic touchpoints in our marketing and pipeline journey. We need someone who can bring creativity, digital skills, and commercial thinking together to create events that build relationships, generate leads, and elevate our brand.
This is
not
a logistics‑only role. It’s a
digital marketing role with events at its core , blending campaigns, content, design, audience engagement, and data‑driven marketing.
What You’ll Do Event Strategy & Research
Research and evaluate B2B public‑sector conferences, expos, memberships and forums.
Present recommendations on which events we should attend or sponsor and why.
Identify opportunities for speaking slots, panel sessions, and high‑value networking moments.
Event Campaign Planning (Digital + Content + Design)
Create and run multi‑channel event campaigns across:
LinkedIn (organic + paid), X (formerly Twitter), Meta, Google Ads
Email nurturing sequences
Event landing pages (WordPress)
Social media assets and teaser content
Blog posts, articles and white papers
Video snippets, short‑form content
Craft messaging for awareness, engagement, registration and post‑event follow‑up.
Design & Creative Work You will create simple but professional marketing assets, including:
Social graphics
Event invitations
Email banners
Web page visuals
Stand graphics, digital screens and signage
Post‑event content assets
Using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or other graphic design tools.
Content Creation & Repurposing
Write or co‑write event landing pages, blogs, recaps, and follow‑up content.
Capture insights from events (notes, photos, video clips) and turn them into:
White papers
Opinion pieces
Thought leadership
Social series
Nurture content
Understand how to turn a small event into weeks of high‑value marketing content.
Event Delivery (2–3 Zaizi‑owned events per year)
Plan and deliver intimate, expert‑led roundtables or briefings (up to 20 delegates).
Work with Sales & Delivery to confirm speakers, internal attendees, and objectives.
Coordinate event assets, signage, collateral, and branding.
Capture photos, videos and insights for post‑event marketing.
CRM, Reporting & Lead Management
Build event pages in WordPress and create all forms/CTAs in HubSpot.
Upload, clean and segment attendee data in HubSpot.
Manage workflows, triggers, and automated nurture sequences.
Track MQLs, engagement, meetings and ROI for each event.
Retarget high‑intent audiences and refine segments.
AI & Optimisation
Use AI tools for:
Content suggestions
Image generation
Drafting campaign ideas
Segmentation intelligence
Reporting summaries
Continuously refine campaigns based on insights and performance.
Requirements
Minimum of 5 years experience running B2B marketing campaigns, ideally in tech, digital or consultancy.
Proven experience promoting events using digital marketing channels.
Ability to design polished marketing assets using Adobe Creative Cloud or other design tools.
Strong writing skills across email, landing pages, blogs, and post‑event copy.
Hands‑on experience using HubSpot (or similar tools) for email, automation and segmentation.
Comfortable analysing performance data, segmenting audiences and reporting ROI.
Confident managing projects end‑to‑end, working closely with Sales and Delivery.
Creative, curious and solutions‑orientated – with ideas on how to get the most value from every event.
We understand that not everyone will meet every requirement. If you’re excited about this role but your experience isn’t a perfect match, we encourage you to apply. You might just be the perfect person for this role, or another role at Zaizi.
We actively welcome applications from people of colour, the LGBTQ+ community, individuals with disabilities, neurodivergent individuals, parents, carers, and those from lower socio‑economic backgrounds. If you need any accommodations to support your specific situation, please let us know. For candidates who are neurodiverse or have disabilities, we are happy to make any adjustments needed throughout the interview process — just ask!
SC Clearance Zaizi works with UK Central Government departments on a range of projects. To be able to work on our customer projects, employees must be Security Cleared to a standard acceptable to our Government customers. Due to this restriction we can currently only recruit candidates who have the right to work in the UK without sponsorship and who have lived in the UK for the last 5+ years continuously.
Salary: £30,000 – £40,000
Benefits
25 days paid holiday, plus bank holidays
Vitality medical insurance
Workplace Pension 5% employer contribution
Group Life Assurance
Cycle scheme
5 days a year for approved training
WFH equipment allowance
Buy/sell holiday
2 days paid volunteering days
Other benefits
Flexible working
Work on exciting projects – make a difference
Empowered to make decisions
Encouraged to fail fast and learn quickly
1‑2‑1 and team coaching/training available to all our staff
For further information contact Talentteam@zaizi.com
Nat Hinds – Head of Talent
Kayla Kirby – Talent Acquisition Specialist
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Sprachkenntnisse
- English
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