Content and Messaging Marketing Manager, UK & IrelandCarlson Wagonlit Travel (Hauptsitz Deutschland) / CWT Beheermaatschappij B.V. Deutschland • London, England, United Kingdom
Content and Messaging Marketing Manager, UK & Ireland
Carlson Wagonlit Travel (Hauptsitz Deutschland) / CWT Beheermaatschappij B.V. Deutschland
- London, England, United Kingdom
- London, England, United Kingdom
Über
Content and Messaging Marketing Manager, UK & Ireland - 180001TA )
Do you have a passion for storytelling through great content, messaging and events?
You will be responsible for promoting and communicating CWT’s brand and value proposition with external and internal stakeholders. You lead direct all aspects of the region’s messaging and content, assisting and contributing to the development of an ongoing and effective corporate, client and employee communications strategy.
You lead CWT’s presence at local events, ensuring objectives are met, such as lead generation and promoting our brand and messaging
Communicate all necessary global, regional and local content in line with the marketing calendar
Help bring the messaging and branding of all lines of business
Conduct local internal, external communications and PR duties
You make content appealing and impactful for local market
Oversee local communication plan
Pro-actively share locally created content with content and messaging community
Align the agreed strategy for all lines of business
PR and external comms
Working closely with the Global PR & External Comms team
You are the first point of contact for local media relations, local media events, press requests and press releases
Ensure local media spokespeople are kept up-to-date, briefed about media relevant topics
Write client newsletter and any ad hoc client facing communications
You support EMEA manager and event manager with the annual Business Travel Journalism Awards gala dinner and event
Internal comms
Distribute and proofread global or regional initiatives and conduct local internal comms initiatives
Set internal campaigns target, format, content and vehicles
Champion CWT’s internal social network
Write the fortnightly internal UK & I newsletter
Gather local content for client proofpoints and success stories - to be used for PR purposes, case studies, content collateral and campaigns alongside marketing exec
Other
Track success and input to monthly KPI reporting
Update and maintain website with new content, press releases with support of in-house digital designers and studios
Brief global social media owners to include UK & I content and stories
You work closely with supplier marketing manager to ensure supplier advertisements are included in different content opportunities
Qualifications
You are fluent in English
PR expertise knowing and understanding the media environment
Proven experience in marketing communications
You are confident in presenting to management and teams
Experienced in creation and execution of live events
Strong project management, multi-tasking and time management skills
Highly accurate with an eye for quality and detail
Able to combining creative flair with organisational ability
You build and maintain strong professional relationships
Intercultural understanding and market comprehension
Word, Excel, PowerPoint
Experience of the travel industry preferred but not required
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As an Equal Opportunity Employer/Affirmative Action employer, CWT will not discriminate in its employment practices due to an applicant's race, color, religion, sex, national origin, veteran status, disability status, sexual orientation, gender identity or any other federal, state or local protected class.
CWT also offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please by filling our contact form In your message please include a description of the specific accommodation you are requesting and a description of the position for which you are applying.contact us
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Sprachkenntnisse
- English
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