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Assistant Manager, Marketing AnalyticsLloyds Banking GroupUnited Kingdom

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Assistant Manager, Marketing Analytics

Lloyds Banking Group
  • GB
    United Kingdom
  • GB
    United Kingdom

Über

Assistant Manager, Marketing Analytics Join Lloyds Banking Group’s Marketing Effectiveness team, part of Customer Insights, Planning & Effectiveness within the Brands, Marketing & Experience (BMX) function. BMX is a Group-wide team dedicated to building strong, inclusive, and sustainable brands that enhance customer experience and drive growth.
Job Overview
Salary:
£47,790 – £53,100 per annum, plus excellent benefits.
Location:
Bristol, Leeds, Halifax, Edinburgh, Chester.
Hours:
35 hours per week, full-time.
Working Pattern:
Hybrid – spend at least two days per week (or 40% of your time) at one of our hubs.
About the Role
We’re looking for a curious, data‑driven Assistant Manager, Marketing Analytics to help shape marketing strategy through actionable insights. If you love working with data, uncovering trends, and influencing decisions, this is an exciting opportunity to take your career to the next level.
What You’ll Do
Develop and maintain attribution machine learning models to assess channel performance.
Analyse campaign performance across digital, CRM, and ATL channels to identify trends and opportunities.
Translate complex data into clear, actionable insights and recommendations for marketing stakeholders.
Present findings in an engaging way to both technical and non-technical audiences.
What We’re Looking For
Experience in marketing analytics or performance analytics.
Technical skills: 1–2 years of hands‑on Python development experience (data science or ML contexts).
Proficiency with Python libraries (Pandas, NumPy, Scikit‑Learn) and testing frameworks (e.g., PyTest).
Familiarity with CI/CD pipelines, deploying ML models into production, and monitoring performance.
Understanding of digital attribution techniques (e.g., last‑click, linear, time decay, multi‑touch).
Tools & Technologies
Analytics: Google Analytics (GA4), Adobe Analytics.
Data & Querying: Python, SQL, Excel, BigQuery.
Visualisation: Power BI, Looker.
Cloud: GCP, Vertex AI.
Benefits
A generous pension contribution of up to 15%.
An annual performance‑related bonus.
Share schemes including free shares.
Benefits you can adapt to your lifestyle, such as discounted shopping.
28 days holiday, with bank holidays on top.
A range of wellbeing initiatives and generous parental leave policies.
About Working For Us
Our ambition is to be the leading UK business for diversity, equity and inclusion. We’re committed to creating an environment in which everyone can thrive, learn and develop. We offer reasonable workplace adjustments for colleagues with disabilities, long‑term health or neurodivergent conditions.
If all of this resonates and you want a job with big meaning, please reach out to discuss!
Equal opportunities
At Lloyds Banking Group, we’re driven by a clear purpose – to help Britain prosper. We’re committed to building a workforce that reflects the diversity of the customers and communities we serve.
Contact
We keep your data safe. We’ll only ask for confidential or sensitive information once you are formally invited to an interview or accepted a verbal offer. We’ll always explain why we need it.
Seniority level:
Entry level.
Employment type:
Full‑time.
Job function:
Marketing and Sales.
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  • United Kingdom

Sprachkenntnisse

  • English
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