Social Media and PR ExecutiveThe Guild of Property Professionals • London, England, United Kingdom
Social Media and PR Executive
The Guild of Property Professionals
- London, England, United Kingdom
- London, England, United Kingdom
Über
Key responsibilities
Fostering relationships with key media stakeholders
Research topic ideas, writing and distributing press releases
Pitching properties to journalists and responding to journalists’ requests
Checking media monitoring and sharing coverage with the appropriate agents
Developing engaging, creative, innovative content for scheduled posts, which engage audiences across all social media channels
Manage the execution of all brands’ social media and blog content calendars
Strategically manage and optimise brand LinkedIn channels to further B2B prospecting efforts
Manage and schedule LinkedIn content for senior team members to enhance our brand visibility and prospecting initiatives
Support the Head of Social Media & Content with client’s social media accounts. This includes but is not limited to their Facebook, Instagram, LinkedIn, YouTube and TikTok
Project management including taking ownership of the development of key platforms and organic content
Report on performance of social media channels and identify key areas to improve on lead generation, engagement, reach, traffic to site and increase following
Keep up to date with any social media trends
Identify new tools and platform developments to help improve performance across all platforms
Listen for and respond to conversations about our brands and competitors, and take appropriate action
Suggest and implement new features to develop brand awareness and lead generation
Create or brief and manage production of social creative assets such as interactive gifs, static images, photography, graphics and videos
Videos and scripting – project managing video productions, including script writing, presenting, filming, execution and editing
Ensure all content meets brand standards
Work closely with internal departments to ensure each team is fully briefed ahead of campaign/promotion launches and ensure any issues arising from activity are quickly addressed
Liaise on a day-to-day basis with key internal and external customers
Proof marketing materials for the network both internally and externally
Editing and proof reading
Supplying magazine editorial
Manage the brands’ closed Facebook groups by posting company updates, monitoring requests to join and pending posts, and increase engagement throughout the network
Liaise with clients to ensure they receive exposure across social media
Monitor and respond to engagement and direct messages across all social media platforms
Attend and support client events and industry conferences
Skills, knowledge and experience required
Excellent copywriting, communication and presentation skills
Good organisational skills, with high attention to detail
A creative, innovative, self-motivated individual
Excellent Microsoft Word, Excel and PowerPoint skills
Ability to generate respect and trust from staff and external customers
Strong team player, but equally good at taking initiative
Knowledge of the property industry
Ability to use video conferencing platforms i.e., Teams and Zoom
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
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Sprachkenntnisse
- English
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