Category & Consumer Analytics Manager - ContractSalt • London, England, United Kingdom
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Category & Consumer Analytics Manager - Contract
Salt
- London, England, United Kingdom
- London, England, United Kingdom
Über
This role is responsible for building and maintaining a robust understanding of consumer purchasing behaviors and demographics, delivering insights to brand and functional teams, and demonstrating how these insights can be turned into actionable strategies.
This role ensures that the consumer remains at the center of decision-making across marketing, communication, omni-channel strategies, and broader regional plans.
The role involves turning complex data into accessible stories, providing analytics that inform current decisions and future strategies to maintain competitive advantage and grow market share.
Immediate start, 6 month contract
Hybrid working in London
You will:
Lead the analytics function, activating strategies across consumer, channel, creative, and category areas
Build analytics pillars for the region, including data translation, visualisation, modelling, and predictive analytics
Drive education and implementation of analytics capabilities across the organisation
Manage first-party data ecosystems and partner with third-party and retail partners for data-sharing processes
Collaborate with internal teams and external agencies to identify trends and opportunities
Lead organisational transformation within the analytics team
Serve as the primary contact for regional brand analytics requests and support
Work closely with global and regional analytics teams to ensure alignment and share best practices
You will need:
Strong experience in category and consumer insights, with experience performing analytics, segmentation, and campaign management using SQL
Previous experience operating large-scale CRM systems, and knowledge of tech stacks
Advanced skills in Excel and PowerBI
Seniority level Mid‑Senior level
Employment type Contract
Job function Marketing, Analyst, and Other
Industries Marketing Services and Advertising Services
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Sprachkenntnisse
- English
Hinweis für Nutzer
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