Sales Director, UK (B2B)
LEON CYCLE
- London, England, United Kingdom
- London, England, United Kingdom
Über
Location: London
Scope: United Kingdom
About Leon Cycle Leon Cycle was founded in Germany in 2014 and has grown into a global e‑mobility group with operations across Europe, North America, Australia, and Asia.
We design, manufacture, and sell e‑bikes and light electric vehicles through dealer networks and key retail accounts. Our core brands include NCM and ET,Cycle, alongside new mobility products for urban and professional use cases.
London serves as our global headquarters, providing centralized support in HR, finance, supply chain, marketing, IT, and retail strategy.
Role Overview We are appointing a Sales Director, UK (B2B) to lead and grow our dealer and key account business within the UK market.
This is a pure B2B sales leadership role, fully focused on revenue growth, dealer development, and key account management. All operational and back‑office functions are supported by the London HQ.
Key Responsibilities Dealer & Channel Development (UK)
Build, manage, and expand dealer networks across the UK
Recruit, lead, and coach UK‑based Business Development Managers
Define dealer strategy, pricing frameworks, and annual sales targets
Drive dealer onboarding, performance, and long‑term partnerships
Key Account Management
Develop and manage Key Account relationships with UK retail chains and strategic partners
Lead commercial negotiations, volume programs, and promotional plans
Coordinate closely with HQ on product planning and demand forecasting
Sales Strategy & Execution
Own UK B2B sales targets and revenue performance
Provide accurate forecasts, pipeline updates, and market feedback to HQ
Align UK sales execution with global brand and product strategy
Cross‑Functional Collaboration
Work closely with London‑based teams (marketing, supply chain, finance, HR, IT)
Ensure smooth coordination between UK sales execution and HQ support functions
Support the launch of new products and mobility categories in the UK
Preferred Experience & Profile
10–15+ years of B2B sales leadership experience
Strong background in Dealer network development and Key Account / retail chain management
Proven track record in the UK market
Commercially sharp, execution‑focused, and accountable
Comfortable working in a fast‑moving, founder‑led organization
Why This Role
Based at the global headquarters in London
Clear scope: UK only, sales only
Strong HQ support with clear decision‑making structure
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Sprachkenntnisse
- English
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