Director - Content Marketing and CampaignsPowerToFly • London, England, United Kingdom
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Director - Content Marketing and Campaigns
PowerToFly
- London, England, United Kingdom
- London, England, United Kingdom
Über
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies
Ability to create and drive a strategic content strategy, creating a structured calendar for content and bringing together diverse areas of the segment into an aligned approach
Exceptional writing, editing, and storytelling skills, with a portfolio of B2B-focused content (long and short-form)
Strong project management abilities; able to lead multiple initiatives and track progress
Proven leadership skills, with experience managing and developing a small team
Excellent communication and presentation skills; comfortable collaborating with senior stakeholders and subject matter experts
Strong grasp of artificial intelligence concepts, with the ability to guide teams in applying AI tools to streamline workflows, uncover insights, and boost marketing efficiency
Curious and forward-thinking mindset with a passion for exploring AI systems and a commitment to learning responsible AI practices—including risk management, ethical use, and transparency
Education
BA in journalism, English, communications, marketing or related field required. Advanced degree preferred.
Responsibilities Lead the development and execution of content and campaigns that drive Moody’s Banking business growth and thought leadership
Drive the content strategy and editorial calendar for the Banking segment, aligning with business objectives to increase brand awareness, generate leads, and support growth
Lead, mentor, and develop a small team of content and campaign professionals
Partner with Banking business and marketing teams to create cohesive, customer-focused stories and ensure unified messaging
Create compelling content for Banking professionals, including messaging, blogs, social media, white papers, website copy, videos, bylined articles, customer stories, email copy, and presentations
Own the end-to-end content of multi-channel marketing campaigns (digital, email, social, events) to support go‑to‑market strategy
Collaborate with Banking Industry Practice Leads and subject matter experts to produce authoritative thought leadership and execute major campaigns around key themes
Champion a data‑driven marketing culture, using insights for continuous improvement
Partner with PR to supply stories and comments that generate media coverage
About the team Our Banking Marketing team is responsible for defining and communicating the go‑to‑market strategy for Moody’s banking segment solutions. This work generates qualified leads that produces revenue and ultimately help drive the continual growth of the segment.
By joining our team, you will be part of exciting work in:
Shaping the narrative for Moody’s Banking solutions within a dynamic, global marketplace
Working collaboratively with cross‑functional teams to deliver effective campaigns that resonate with our target audiences
Contributing meaningfully to Moody’s mission of guiding clients through uncertainty with clarity and confidence
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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