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Data Scientist
Freshminds
- London, England, United Kingdom
- London, England, United Kingdom
Über
Base pay range A global lifestyle brand is seeking an
MMM Data Scientist
to support its global marketing effectiveness strategy. In this role, you will help expand and optimise Marketing Mix Modelling across markets, delivering insights that guide smarter media investment and drive performance across channels.
Responsibilities
Develop and maintain MMM and MTA models to measure channel performance
Analyse multi‑channel marketing data to identify performance drivers and ROI
Support model rollout in new countries and monitor ongoing performance
Collaborate with marketing, analytics, and data engineering teams to ensure accurate data inputs
Continuously refine modelling approaches and explore new methodologies
Translate complex modelling outputs into clear, actionable insights
Present findings to senior stakeholders through compelling storytelling
Build dashboards and visualisations to monitor marketing performance
Contribute to optimising media planning using MMM outputs
Requirements
Experience in econometric modelling and advanced analytics
Strong Python/SQL skills and familiarity with MMM tools (e.g., PyMC, Robyn, Meridian)
Understanding of marketing channels, metrics, and retail/luxury environments
Experience with cloud platforms (AWS, GCP, Snowflake)
Ability to work cross‑functionally and communicate complex concepts clearly
Knowledge of incrementality testing (e.g., GeoLift) is a bonus
Details
Location: Hybrid, 2‑3 days per week in London
Seniority level Mid‑Senior level
Employment type Contract
Job function Engineering and Information Technology
Industries Retail Apparel and Fashion, Retail, and Retail Luxury Goods and Jewelry
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Sprachkenntnisse
- English
Hinweis für Nutzer
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