Digital Marketing Manager
Portsmouth Water
- Havant, England, United Kingdom
- Havant, England, United Kingdom
Über
role at
Portsmouth Water .
We’re making a difference: Together, we can ensure that there is enough water for everyone, now and in the future.
Key Responsibilities
You’ll be the driving force behind the content and user experience of our website, supporting the development of other digital channels including the customer portal, app, and social media.
You’ll be accountable for the day-to-day management of the Portsmouth Water website, continuously improving content, user experience, accessibility and SEO performance.
Working closely with the Brand & Campaigns Manager, you’ll develop comprehensive digital brand guidelines for use across all digital channels.
You’ll lead a major website change project, from building requirements and supporting agency procurement to project managing the design, build, and launch of a new Portsmouth Water website.
Working with stakeholders across the business to define requirements, information architecture and site structure to meet all business needs.
Leading efforts to consolidate all Portsmouth Water microsites onto one website platform.
Auditing the current site, improving content, and delivering ‘quick wins’ while preparing for a seamless migration to the new site.
Building strong relationships across the business to write and develop compelling website content that meets the needs of customers, businesses, developers, and all other stakeholder groups, including vulnerable customers.
Acting as the primary contact for website‑related requests from across the business.
Actively looking for opportunities to improve how we present complex and important stakeholder content to maximise engagement, understanding and searchability, moving away from PDF uploads.
Managing paid digital marketing campaigns, including video, display and social media advertising across Google and Meta to support key strategic communications and behaviour‑change campaigns.
Supporting Customer Experience and Product Teams with content, design and UX for the customer self‑service portal and customer app to increase engagement, visualise content better, and promote gamification.
Utilising Google Analytics and other tools to optimise website and digital journeys.
Qualifications and Experience
Managing website content in CMS platforms such as WordPress, Umbraco, Sitecore, etc.
Strong understanding of Google Analytics, Google Search Console, Google Ads and Meta Ads.
Experience project‑managing a major web transformation project.
Blends technical and creative skills; strong digital skills and ability to create compelling content.
Web copywriting skills.
Collaborative and able to work well with stakeholders across Portsmouth Water.
Data‑driven mindset.
Website management/digital marketing experience.
Previous experience of day‑to‑day management of a corporate website.
Benefits
27 days of annual leave
plus bank holidays.
A generous pension scheme with up to
15%
employer contribution.
Non‑contractual bonus of up to
6% of basic salary
linked to company performance.
Enhanced maternity, paternity, and adoption leave and pay.
All expenses covered summer and winter social events.
Life assurance scheme with a
4× salary
lump sum benefit.
Confidential mental health and wellbeing advice 24/7 via Employee Assistance Programme.
Physical health support via Virtual GP service (8 am–10 pm, 7 days a week).
Private Medical Insurance provided by Bupa.
PW Perks: discounts at thousands of retailers, Electric Vehicle Scheme after 1 year, Cycle to Work Scheme, Health Cash Plan, and more.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Utilities
Flexible Working Portsmouth Water recognises people want to work in a variety of different ways and is happy to consider flexible working arrangements. Feel free to discuss flexibility in interview.
Equal Opportunities & Legal Statements We’re committed to equality, diversity and inclusion and actively encourage applications from all sections of society.
All employees must be eligible to live and work in the UK.
Please note we may close this advert early if we receive a high volume of applications.
We usually respond within
4 weeks
of receiving an application.
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Sprachkenntnisse
- English
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