Digital Marketing ManagerThe Barcode Warehouse • Newark on Trent, England, United Kingdom
Digital Marketing Manager
The Barcode Warehouse
- Newark on Trent, England, United Kingdom
- Newark on Trent, England, United Kingdom
Über
Role Purpose The Digital Marketing Manager will work closely with the Marketing Director, with input from the Head of Marketing Communications and the Web & Ecommerce Manager, in the design and implementation of the digital marketing strategy. Specifically, that relates to the creation of plans aligned to the wider business strategy that aim to:
Increase the awareness of the TBW brand across our key target audiences
Increase understanding of, and engagement with, our portfolio of products, services and solutions
Attract new business into our sales channels
Core Responsibilities
SEO and content optimisation
Paid media campaign management and performance optimisation (managed in-house)
Work with the Marketing Director in the development of the digital marketing strategy
Develop innovative digital campaigns that deliver against the strategy goals
Work closely with internal teams and external partners to ensure our digital channels are optimised to drive growth
Oversee SEO, paid-search, display advertising, social media advertising and email marketing strategies and activities
Explore new channels that will help the business achieve its goals
Continuously review and optimise existing website content.
Create new content for the website to attract new business, create engagement and improve the customer journey
Analyse and regularly report on all digital marketing activity, customer behaviour and market trends.
Deliver an exceptional online customer experience.
Support the wider marketing team in the delivery of digital assets and touchpoints
Manage, motivate, and develop a team to achieve agreed goals, and maintain the positive, high-performance culture that exists across the business
Essential Experience Required
Strong SEO knowledge and experience developing SEO strategies to improve search engine rankings
Strong PPC knowledge and confident Google Ads and Microsoft Ads user, and experience of other advertising platforms
Experience designing digital marketing channel strategies
Experience managing websites and optimising customer journeys to deliver a better experiences and improved conversion rates
Experience working in CRM platforms (ideally Hubspot)
Email marketing experience developing promotional, lead nuturing, life-cycle and transactional emails
Understanding of how to build brands online
Experience working with sales teams to drive an efficient sales pipeline
Experience in building successful demand generation campaigns and driving effective lead generation activities
Experience managing budgets and allocating resources to effectively deliver against objectives
Experience translating complex products and solutions into compelling messaging
Strong analytical skills with the proven ability to translate data into actionable insights
Experience in having designed and built marketing dashboards to monitor KPIs and track performance trends
Experience in a B2B Marketing role
Desired Experience
Knowledge of ecommerce platforms and experience driving online sales
Experience collaborating with colleagues at all levels of the business to bring new ideas to the table
Experience creating well-structured and thought-through business proposals and selling them into senior stakeholders
Experience building segmentation models to drive effective communication strategies
Experience working in the technology sector
Desired Skills
Creative thinker, able to translate complex themes into simple and engaging messaging and content
Ability to foster a culture of creativity and collaboration within the team and across the business
Confident communicator with the ability to sell concepts into all levels of the business
Ability to motivate and drive a successful team of direct reports and third-party suppliers
Passion for understanding customer motivations and building journeys to meet their needs
Data-driven decision maker
Adaptable with the ability to recognise and adapt to new opportunities and business demands
Positive mindset with the ability to inspire and motivate others
Motivated by ambitious targets
We are an equal opportunities employer and disability confident committed
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Sprachkenntnisse
- English
Hinweis für Nutzer
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