Sales Manager - Testing Dorking ·
Closerstill Media
- Dorking, England, United Kingdom
- Dorking, England, United Kingdom
Über
WHO WE ARE LOOKING FOR UKi Mediaare looking for a Sales Manager responsible for managing the shows daily sales performance and sales team. Assisting the Event Director to ensure sales strategies are created and followed. Work with the Event Director to ensure the financial success of the event by introducing sales activities as and when the need arises to hit and exceed show target. Manage and motivate junior staff ensuring the companies standards or performance are met. Train and support junior staff where necessary. Ensure personal and junior sales team member’s targets are exceeded. With the Event Director, liaise with other departments such as operations, marketing and the show team to ensure the smooth running of the event as well as planning and post event responsibilities. Support company senior management team with the smooth running of the company as and when required.
THE ROLE Sales Responsibilities
Manage day to day sales on the show and where appropriate junior sales staff
Lead by example – Deliver personal sales targets across the event and ensure junior staff hit their personal target
Proactively deliver the show strategy across new and existing business
Deliver the campaign strategy as set out by the Event Director delivering the show over target including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenues
Ensure the sales plan is being delivered on target and budget and activity targets (outbound call volumes and face-to-face meetings) are met
Support junior sales staff in developing new revenue streams and creative and complex sales such as sponsorship
Visit and canvas at competitor and industry events and develop a systematic understanding of and monitoring of competitors
Run and manage the rebook process and rebook team with the Event Director
Role play the junior sales team regularly and share areas for enhanced sales performance and best practice
Manage the prospect database to ensure it is constantly updated and fit for purpose in line with the company’s CRM policy
Maintain a constant high quality of delivery in all prospect, exhibitor and partner communication ensuring the message is on point
Undertake any other duties as reasonably requested
Brands Responsibilities
Execute the Event Director and teams strategy and objectives outlined in the event’s business plan
Execute the event’s brand strategy, ensuring the event maintains and increases its relevance to its market and meets visitor and exhibitor expectations
Regularly out and meet customers, prospects and event partners – at least one day every fortnight should be out meeting customers and prospects
Deliver, monitor and analyse the exhibitor marketing strategy
Manage the event floor plan
Identify, implement and manage profitable show features
Monitor and report competitor activity, taking actions where necessary
Get close to the market, understand its trends and develop the event around it
Financial Responsibilities
Maintain an accurate stand and sponsorship ledger
Regularly reconcile sales ledger, accounting ledgers and CRM sales logs
Provide a monthly report and forecast on show revenues, contribution, manpower and actions taken to achieve budget
General Management Responsibilities
Day to day management of the sales team ensuring the team is fully briefed and equipped at the start of each power hour
Set clear goals and objectives for all reporting staff
Set, monitor and evaluate performance targets with the aid of CRM applications
Complete annual and mid‑term staff appraisals as necessary with the Event Director
Assess, develop and coach all reporting staff and identify bespoke training needs where necessary
Motivate and coach the team in all aspects of their roles, creating transition maps to expanded roles and promotion where appropriate
Operations Responsibilities
Work with the operations team to execute the operations strategy that meets/comes in under budget while ensuring high levels of exhibitor and delegate experiences and production values are maintained
Marketing Responsibilities
Work with the marketing team to deliver the event marketing strategy which meets overall visitor numbers with the right demographics, feature content, visitor and acquisition costs
Personally manage selected key industry partnerships in conjunction with the Event Director and Show Manager
Develop an exhibitor campaign strategy including vertical and horizontal activity with the Event Director
Relationships Responsibilities
Foster positive and professional relationships with key suppliers, associations, media and commercial partners
ABOUT YOU
New business experience
Exhibition experience
Passion for Motor sport
Able to manage Salesforce
DIVERSITY AND INCLUSION CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, please contact our HR team at
hr@closerstillmedia.com .
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Sprachkenntnisse
- English
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