AI Senior Content StrategistTribal Worldwide London • London, England, United Kingdom
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AI Senior Content Strategist
Tribal Worldwide London
- London, England, United Kingdom
- London, England, United Kingdom
Über
AI Senior Content Strategist
role at
Tribal Worldwide London .
Tribal have an exciting opportunity to join the London team based in Paddington. We're looking for an experienced Content Strategist with both agency and AI experience to work on a large, well‑known automotive client.
The Senior Content Strategist leads the discovery, definition, design, and management of content for digital experiences. This role provides insight into the current state of content, defines the overall content strategy vision, and develops page‑level content strategies to support audience needs and organisational goals. The Senior Content Strategist acts as a discoverer and strategic planner for content needs, supporting UX and Creative teams throughout the design process.
You will: Strategy & Optimisation
Transform complex search behaviour, conversational AI trends, and client objectives into effective optimisation strategies
Craft content strategies aligned with how LLMs interpret and surface information
Optimise web content to maximise visibility in AI‑powered search results
Analyse conversational AI output to identify ranking opportunities
Research LLM behaviours, retrieval patterns, and emerging trends in generative search
Develop frameworks to measure and improve performance
Lead content strategy principles throughout the discover, define, design, and develop phases of every project
Content Development & Management
Provide insight into content strategy activity and deliverable needs
Gather project and client‑specific information
Interpret and present qualitative and quantitative content assessments
Provide clear and concise core content strategy and recommendations to drive direction for structure, messaging, voice, and tone across all audiences
Define the type of content needed to support the future digital experience
Develop scalable, systematic content that remains fresh and relevant across multiple product verticals and languages
Create Content Strategy Briefs for UX, Creative, and Copywriting teams
QA for consistency and provide support for missing content needs
Define content governance needs
Leadership & Collaboration
Lead discussions related to content strategy needs and expectations throughout the project
Collaborate closely with subject matter experts and teams across the organization to launch and optimise product growth initiatives
Partner and support all team members; identify problems/challenges and focus on solutions
Voice needs and timing expectations for activities and deliverables
Lead conversations and tasks without direction; demonstrate ownership and proactive problem‑solving
Communication & Insights
Clearly communicate with all disciplines throughout the project
Present insights clearly, concisely, and with authority—both verbally and via presentation decks internally and to clients
Use quantitative data to guide prioritisation and decision‑making while incorporating qualitative insights, user feedback, and industry expertise to shape compelling narratives
Share work and insights with team members regularly
Communicate thoughts and insights with empathy and confidence
You have: Experience in thought Leadership
Lead content strategy principles throughout project phases
Able to manage time wisely and maximise efficiency
Able to gather insights and recommendations to support the content vision
Problem solving & project management skills
Identify problems, recommend solutions, communicate plans, and implement them effectively
Plan own schedule to meet tight deadlines
Come prepared to internal and client meetings
Remain level‑headed and solution‑focused under pressure
Leadership Qualities
Demonstrate thought leadership and initiative
Collaborate effectively across disciplines
Show empathy and confidence in all communications
What We Offer:
Global maternity and parental leave
Competitive benefits packages
25 days holiday, compassionate leave, personal/sick days, and flex days
Access to online services for families and new parents
Early dismissal Friday's (off at 3:00 PM local time every Friday)
13 affinity groups
Internal learning and development programs
Enterprise‑wide employee discounts
Tribal Worldwide is an equal opportunity employer.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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