Digital Content Writer
The Access Group
- Glasgow, Scotland, United Kingdom
- Glasgow, Scotland, United Kingdom
Über
ClassForKids, part of The Access Group, is an award-winning booking and management software designed for kids’ activity clubs. We support 3000+ clubs every day by bringing everything together so clubs can better manage their business and reach their goals. We’re looking for a Digital Content Writer who lives and breathes SEO, knows how to craft content that converts, and is excited about leveraging AI tools to enhance creativity and efficiency.You’ll produce guides, case studies, testimonials, comparison tables, pricing pages, blogs, and more—everything designed to educate, inspire confidence, and move prospects closer to purchase.**Day-to-day, you will:**
• Create conversion-focused content for web, email, and paid campaigns—optimised for SEO and designed to drive action.• Support email marketing with BOF copy that nurtures leads and accelerates decision-making.• Use AI tools to research, ideate, and optimise content for efficiency and performance.• Conduct in-depth research on industry topics to develop original, authoritative content.• Collaborate with influencers and partners for guest blogging, digital PR, and link-building.• Work closely with product marketing to translate technical features into clear business benefits.• Continuously monitor performance, test new approaches, and optimise for conversion. **Your skills and experiences might also include:**
• Proven SEO copywriting experience with a track record of improving rankings and conversions.• Strong ability to craft creative, persuasive content for B2B audiences.• Familiarity with AI-driven content tools and a willingness to innovate.• Experience writing email marketing copy, especially for BOF campaigns.• Editorial mindset with a deep understanding of audience needs and buyer psychology.• Data-driven approach to content performance and optimisation.Excellent research skills and ability to manage multiple projects under tight deadlines.The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.Love Work. Love Life. Be You. #J-18808-Ljbffr
Sprachkenntnisse
- English
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