Digital Marketing SpecialistAdam Equipment Co Ltd • Milton Keynes, England, United Kingdom
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Digital Marketing Specialist
Adam Equipment Co Ltd
- Milton Keynes, England, United Kingdom
- Milton Keynes, England, United Kingdom
Über
We are seeking a talented and driven Digital Marketing Specialist to join our UK office. This role will be key in driving online visibility, lead generation and brand awareness through multi‑channel digital campaigns.
Responsibilities
Campaign Management:
Plan, execute and optimise paid and organic digital campaigns (PPC, SEO and social media).
Content Creation & Management:
Work with the marketing team to create engaging copy, visuals and multimedia assets for websites, blogs, social platforms and email campaigns.
Analytics & Reporting:
Monitor, analyse and report on KPIs (traffic, engagement, conversions, ROI) using tools such as Google Analytics, Google Ads, social insights and SEMRush.
SEO/SEM:
Implement strategies to improve website rankings, increase traffic and optimise user experience.
Social Media:
Manage the company’s UK and global social presence across platforms (LinkedIn, Facebook, Instagram, X, YouTube), driving engagement and community growth.
Video Work:
Plan, create and assist with video content for websites, social media and campaigns.
Website Management:
Support content updates, landing page creation and CRO; work with in‑house developers to improve site performance.
Collaboration:
Work closely with product design, marketing and sales teams to ensure alignment of campaigns with business objectives.
Market Research:
Monitor competitors, industry trends and customer behaviour to identify opportunities.
Qualifications
Essential:
Proven experience (1‑3 years) in digital marketing, ideally in a B2B environment.
Essential:
Strong knowledge of SEO, PPC and social media marketing.
Essential:
Proficiency with tools such as Google Analytics, Google Ads, Google Tag Manager, Facebook Ads Manager, LinkedIn Campaign Manager and SEMRush.
Essential:
Experience with content management systems (e.g. Magento, Shopify).
Essential:
Strong copywriting and communication skills with attention to detail.
Essential:
Ability to analyse data and provide actionable insights.
Essential:
Highly organised and able to manage multiple projects and deadlines.
Desirable:
Experience in the industrial / manufacturing sector or technology products.
Desirable:
Knowledge of marketing automation software (e.g. Zoho).
Desirable:
Graphic design or video editing skills (Adobe Creative Suite, Canva).
Desirable:
Familiarity with CRM platforms such as Zoho CRM.
Benefits
Pension (after 3 months)
Employee Assistance Programme (EAP)
Medicash Health Cash Plan
Death in Service (up to age 65)
Head Office Free Parking
Free refreshments at Head Office
Generous Annual Leave: 21 holiday days plus Bank Holidays
Additional day off for birthday (terms apply)
Additional day off over the Christmas period (terms apply)
Employment Type: Full Time Experience: 1‑3 years Vacancy: 1 Monthly Salary: £28,000 – £30,000
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Sprachkenntnisse
- English
Hinweis für Nutzer
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