Assistant Manager, Marketing AnalyticsLloyds Banking Group • Bristol, England, United Kingdom
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Assistant Manager, Marketing Analytics
Lloyds Banking Group
- Bristol, England, United Kingdom
- Bristol, England, United Kingdom
Über
Lloyds Banking Group
Location:
Bristol, Leeds, Halifax, Edinburgh, Chester
Salary:
£47,790 – £53,100 per annum, plus excellent benefits
Hours:
35 hours per week, full-time
Working pattern:
Hybrid – spend at least two days per week (or 40% of your time) at one of our hubs
Flexible working options:
Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours
About the role Join Lloyds Banking Group’s Marketing Effectiveness team, part of Customer Insights, Planning & Effectiveness within the Brands, Marketing & Experience (BMX) function. BMX is a Group-wide team dedicated to building strong, inclusive, and sustainable brands that enhance customer experience and drive growth. We’re looking for a curious, data‑driven Assistant Manager, Marketing Analytics to help shape marketing strategy through actionable insights. If you love working with data, uncovering trends, and influencing decisions, this is an exciting opportunity to take your career to the next level. You’ll play a key role in evaluating marketing performance across digital, CRM, and ATL channels, supporting attribution modelling and contributing to marketing mix modelling (MMM) projects. Your work will help turn data into stories—showing what’s working, what’s not, and where we can optimise for better results.
What you’ll do
Develop and maintain attribution machine learning models to assess channel performance.
Analyse campaign performance across digital, CRM, and ATL channels to identify trends and opportunities.
Translate complex data into clear, actionable insights and recommendations for marketing stakeholders.
Present findings in an engaging way to both technical and non‑technical audiences.
What we’re looking for
Experience in marketing analytics or performance analytics.
Technical skills: 1–2 years of hands‑on Python development experience (data science or ML contexts).
Proficiency with Python libraries (Pandas, NumPy, Scikit‑Learn) and testing frameworks (e.g., PyTest).
Familiarity with CI/CD pipelines, deploying ML models into production, and monitoring performance.
Understanding of digital attribution techniques (e.g., last‑click, linear, time decay, multi‑touch).
Tools & technologies
Analytics: Google Analytics (GA4), Adobe Analytics
Data & Querying: Python, SQL, Excel, BigQuery
Visualisation: Power BI, Looker
Cloud: GCP, Vertex AI
About working for us Our ambition is to be the leading UK business for diversity, equity and inclusion. We’re committed to creating an environment in which everyone can thrive, learn, and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers.
Benefits
A generous pension contribution up to 15%
An annual performance‑related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
28 days holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
Next steps If this resonates, please get in touch to discuss!
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Sprachkenntnisse
- English
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