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Analytics Manager
Publicisgroupe
- City of London, England, United Kingdom
- City of London, England, United Kingdom
Über
As a Global Analytics Sr Analyst, you will report directly into the Global Reporting and Analytics Manager of the account. You will be a key member of the Analytics team responsible for campaign analysis & reporting across multiple global work streams. This is a relatively front-facing analytics role – The ideal candidate has strong experience in understanding media analytics concepts and practices, but also as a strong communicator, constantly managing communication with their analytics team, as well as global and local agency teams. Responsibilities
Aid team in building Global media reporting strategies, measurement frameworks, analytics models & setting measurement KPIs Constant contact & collaboration with local market agency teams to gather media reporting, insights and analysis to then synthesize into a global summary Collaboration with global strategy and media teams in development of final client deliverables (media guidelines, data delivery, campaign performance reporting, measurement plans, etc) Assist local market agency teams with Global measurement, data validation and ad-hoc reporting requests Provide actionable insights and recommendations in collaboration with strategy and performance teams Collaborate with other Analytics teams (Advanced Analytics, Data Engineering/Dashboarding, etc) on data efficiencies and analytics opportunities Perform regular quality assurance/quality control checks to ensure local data sets are processing accurately in Global reporting platform Understanding of how to work large data sets from multiple sources to govern/clean the data Qualifications
To be successful in this role you will need: Foundational knowledge of Media buying/planning/activation Experience in Media, Analytics and related fields Proficient skills using MS Office
Excel: Pivot tables, common formulas (Vlookups, IF functions, etc) PowerPoint: Putting together client facing decks (campaign reporting, measurement strategies, etc)
Conceptual understanding of media analytics & measurement concepts
Brand Lift Studies, Site Analytics, Media Mix Modelling, Taxonomy Development, Conversion Tagging, TV Attribution, MTA, Creative Testing, etc
Understanding of media KPIs across digital (e.g., display, video, social, search), linear (TV/radio), and/or streaming platforms. Experience with data processing, governing/cleaning and visualization tools Experience partnering with media buyers, marketing strategists, creative teams, and/or data engineers Excellent organizational skills and attention to detail a must Additional information
Starcom
has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and IncomeProtectionPlans we also offer: WORK YOUR WORLD
opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS
- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. HELP@HAND BENEFITS
24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES
We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP
&
BIRTHDAY DAY OFF
You are entitled to an additional day off for your birthday, from your first day of employment. GREAT LOCAL DISCOUNTS
This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please check the Publicis Career Page for more information on inclusive benefits and Employee Action Groups.
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Sprachkenntnisse
- English
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