Drinks Sales Manager
White Recruitment
- Reading, England, United Kingdom
- Reading, England, United Kingdom
Über
Berkshire (Field-based, with travel across the region)
Up to £45, per annum + Bonus + Car Allowance + Benefits
Sector :
Drinks Distribution / On-Trade / Hospitality
I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager
As the Sales Manager / BDM, you’ll be the face of the business in the region – building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You’ll be responsible for both account management and new business development, ensuring your customers receive first-class service.
Key Responsibilities
Drive sales growth across your territory by identifying and converting new on-trade opportunities
Manage and grow an existing portfolio of hospitality clients
Build strong, consultative relationships with key decision-makers
Promote our extensive drinks portfolio and introduce new products to market
Work closely with internal teams to ensure excellent customer service and fulfilment
Attend industry events, tastings, and brand activations where required
About You
Proven track record in sales, ideally within drinks, FMCG, or hospitality
Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
Results-driven with a passion for the drinks industry
Confident communicator with strong negotiation and influencing skills
Self-motivated, well-organised, and able to manage your own diary
Full UK driving licence (essential)
What We Offer
Competitive base salary + bonus structure
Company car or car allowance
Opportunities for progression in a growing business
Regular industry training and tastings
A vibrant, collaborative team culture
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Sprachkenntnisse
- English
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