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Über
Experience: 3–5 years
Type: Full-time
Location: Oakville/GTA preferred
You will work closely with the founder/leadership and sales team to convert marketing into qualified demos, pilot requests, and clinic onboarding.
Key Responsibilities: Website, SEO & GEO (Generative Engine Optimisation)
- Own day-to-day website management sites—whichever applies).
- Plan and publish SEO content: landing pages, blogs, use-case pages (ABA, mental health, pediatrics, allied health).
- Run technical SEO basics: metadata, internal linking, redirects, site speed, schema, sitemap, Search Console hygiene.
- Execute local SEO where needed (clinic-focused keywords, location pages, directory optimization).
- Implement GEO strategies to increase discoverability in AI search (structured FAQs, comparison pages, citations, entity clarity).
- Build and manage a weekly/monthly content calendar across LinkedIn + Instagram (and YouTube shorts if needed).
- Create high-performing posts: thought leadership, product value, clinic pain points, customer stories, feature highlights.
- Coordinate visual assets with designers (or create using Canva/Figma templates).
- Repurpose content into reels, carousels, one-pagers, and short clips.
- Build and run email sequences for clinics (cold + nurture): pilots, webinars, demos, event follow-ups.
- Segment lists (ABA owners, clinic managers, therapists, physicians), test subject lines/CTAs, and optimize deliverability.
- Manage marketing tools (HubSpot/Mailchimp/Instantly or similar) and maintain clean CRM tagging and tracking.
- Plan and execute clinic events: booths, webinars, lunch-and-learns, community meetups.
- Create event assets: invitations, landing pages, follow-up sequences, checklists, recap posts.
- Support partner marketing initiatives (channel partners, associations, influencers, clinics).
- Own marketing performance reporting: traffic → leads → demos → pilots → conversions.
- Track KPIs weekly (SEO performance, conversion rates, CPL, CAC signals, email performance, social engagement).
- Run growth experiments (A/B tests for landing pages, CTAs, subject lines; lead magnets; retargeting audiences).
- Produce clear dashboards and insights to inform budgeting and prioritisation.
Required Qualifications:
- 3–5 years in B2B marketing (SaaS preferred; healthcare is a plus).
- Strong hands-on experience with:
- Website CMS + landing pages
- SEO (on-page + technical fundamentals)
- GEO / AI-search optimization (or a strong willingness to learn quickly)
- Social media content and distribution.
- Email campaigns + marketing automation.
- Event/webinar execution.
- Analytics-first mindset: comfortable with GA4, Search Console, HubSpot reports, Looker Studio, UTM discipline.
- Excellent writing skills: can translate complex healthcare workflows into clear, persuasive messaging.
- Ability to manage multiple priorities with high attention to detail.
- Experience marketing into clinics (ABA, mental health, pediatrics, allied health).
- Familiarity with healthcare compliance concepts (HIPAA/PHIPA language awareness).
- Basic paid media knowledge (Meta/Google retargeting, campaign structure, conversion tracking).
- Light design/video editing skills (Canva, CapCut, Adobe Express).
- Experience building case studies, one-pagers, sales enablement materials.
What Success Looks Like (First 90 Days)
- Existing and new Website + SEO plan live with improved structure and 6–12 high-intent pages published.
- Consistent content cadence (3–5 LinkedIn posts/week + weekly IG output where relevant).
- Email nurture system running with measurable uplift in demo/pilot conversion.
- Events/webinars playbook executed (at least 1–2 campaigns).
- A clean KPI dashboard showing pipeline impact, not just vanity metrics.
Sprachkenntnisse
- English
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