Regional Manager

Work Location

About the Role

About Value Buds

Value Buds is one of Canada's largest cannabis retailers, with stores across B.C., Alberta, Saskatchewan, Manitoba, and Ontario. Value Buds has a simple mission: deliver compelling value to cannabis consumers. Our goal is to attract, grow, and retain a loyal customer base by offering high-quality cannabis products in convenient locations and every-day low prices. 

About the Role

We're looking for a motivated and dependable Regional Manager to provide leadership and direction across a multi-unit retail portfolio. In this role, you'll be accountable for the overall performance of multiple stores within your assigned region, with a focus on delivering exceptional customer experiences, developing strong leadership teams, and driving sustainable business results.

You'll oversee regional operations, execute growth strategies, manage costs, and lead succession planning while ensuring full compliance with provincial and federal regulations. If you're a hands-on leader who enjoys developing people and making a measurable impact, this is an exciting opportunity to grow with us.

What You'll Do

• Provide leadership and oversight across multiple regions and store locations
• Lead, mentor, and develop Area Managers and senior store leadership
• Drive talent development through strong succession planning
• Conduct regular performance appraisals and salary reviews
• Drive sales growth, operational excellence, and customer experience
• Oversee day-to-day operations across the assigned region
• Conduct regular store visits and ensure consistent execution of company standards
• Analyze performance, identify opportunities, and implement regional action plans
• Oversee labour, budgets, inventory, and all other KPIs
• Analyze regional sales metrics, KPIs, and performance reports
• Meet or exceed budget targets by optimizing revenue growth and controlling costs across the region
• Identify trends and proactively implement strategies for improvement
• Ensure compliance with federal and provincial cannabis regulations, OH&S standards, and company policies
• Review audit results, financial reports, and market trends to improve performance
• Partner with senior leadership and Head Office teams to support strategic initiatives
• Monitor market trends and customer feedback
• Provide feedback and recommendations to senior leadership on regional issues
• Leveraging insights to improve store performance and drive revenue growth.
• Ensure smooth execution of promotions, merchandising, and branding strategies across the region

About You

• Minimum 3-year multi-unit management experience in a retail or customer service environment
• Strong leadership, coaching, and performance management skills
• Proven ability to manage budgets, labour, and KPIs
• Must be at least 18 or 19 years old (based on provincial requirements) 
• Post secondary degree or diploma in Business Management or relevant field preferred
• Reliable transportation and ability to travel between store locations
• Proficiency with Microsoft Office (Excel, Word, Outlook)
• Ability to pass a Criminal Record Check and basic security clearance

Why You'll Love Working With Us 

• Competitive base salary with performance-based bonus incentives
• Three weeks paid vacation and a comprehensive health & dental benefits package
• Health Spending Account and wellness support
• Employee product discounts across SNDL brands
• Internal promotion pathways and long-term career growth opportunities
• Continuous learning, training, and leadership development
• Collaborative leadership team and a supportive, team-oriented environment
• Employee & Family Assistance Program (EFAP) offering confidential 24/7 mental health, wellness, financial, and family support

Our Commitment to Diversity, Equity and Inclusion 

At Value Buds, we are committed to building a diverse, equitable, and inclusive workplace where everyone feels valued and empowered to contribute. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected characteristic.

About SNDL

SNDL is one of Canada's leading and fastest-growing liquor and cannabis companies. As the country's largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Superette.

We're also one of Canada's largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

Learn more about SNDL