Head of Marketing & Sales - Elizabeth Finn HomesElizabeth Finn Homes • London, England, United Kingdom
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Head of Marketing & Sales - Elizabeth Finn Homes
Elizabeth Finn Homes
- London, England, United Kingdom
- London, England, United Kingdom
Über
Head of Marketing & Sales
role at
Elizabeth Finn Homes . Elizabeth Finn is a leading care provider, offering exceptional care across eight prestigious homes.
Base pay range Head of Marketing & Sales – Home based with regular travel.
Annual Salary: £70k – £75k + company car or car allowance + benefits.
Permanent, Full-time – 35 hours a week.
About the role As a Head of Marketing & Sales, you will:
Develop the multi‑year marketing & sales strategy, delivering it through measurable annual plans aligned to the organisational strategy and profit‑for‑purpose mission.
Champion occupancy, driving enquiry growth, pipeline quality and conversion through a consistent and welcoming resident and relative journey from enquiry to admission.
Develop and monitor key success measures, and track marketing & sales confidence and competence within our homes.
Manage the Elizabeth Finn Homes brand, ensuring consistent messaging and tone across all mediums and formats.
Produce high‑quality, resonant content that showcases our wonderful resident experience, colleague stories and leadership in the care sector.
Proactively develop each home’s community engagement approach to maximise lead generation and wider visibility of our brand.
Build on Elizabeth Finn Homes’ existing local and national reputation through various approaches including thought leadership and case studies.
Ensure our digital presence delivers lead generation and local referrals through SEO, Google Analytics and other channels.
Manage a range of third‑party marketing resources to be high‑performing and value for money.
Provide the wider leadership with regular competitor and market intelligence to adjust our position within the market as necessary.
Develop a consistent approach to internal communications, celebrating our residents, people and homes to support overall engagement.
With the People Team, promote our employee value proposition to engage new and existing talent.
Lead and develop a small, high‑performing marketing and sales team that delivers impactful content.
Manage the annual marketing & sales budget, ensuring a solid return on investment across all areas.
Be part of the Senior Management Team, contributing to the wider management and leadership of the organisation.
Person specification
Experience of leading marketing, sales communications or brand management for an organisation, ideally within the care or healthcare sector.
Experience of delivering occupancy, sales growth or commercial performance.
Experience of managing brand, PR, digital marketing and employer brand activities.
Benefits
Fully paid induction programme.
Enhanced pay for family leave.
Flexible hours.
31 days holiday per year plus Bank Holidays.
Group pension plan with option to join a more generous scheme with a 9% employer contribution on a salary sacrifice basis.
Occupational sick pay after probation.
Opportunity to join company healthcare and cash plan schemes.
Car allowance or company lease car.
Wellbeing support through various initiatives including an employee assistance programme with free counselling and Mental Health First Aiders.
Free Blue Light card – provides members with thousands of retail discounts.
Cycle‑to‑work scheme.
Long service awards.
Apprenticeships, continuous learning and professional development support.
Free DBS unless leaving during probation.
Safeguarding In the recruitment, selection and appointment process, Elizabeth Finn Homes implements procedures and actions including Police/Enhanced DBS checks to safeguard employees, residents and the public, preventing abuse.
Criminal record checks This role involves a regulated activity; successful applicants will undertake an enhanced DBS check, including barred lists checks. Offer of employment will be dependent on a satisfactory outcome. A criminal record does not necessarily bar a person from working for us; this depends on circumstance and background.
Equality, Diversity, Inclusion and Belonging Elizabeth Finn strives to treat all staff equally and provides a diverse and inclusive workplace where everyone can be themselves and accept others’ differences. Our ambition is to ensure equality, celebrate diversity and create an inclusive workplace that attracts, nurtures and retains the best people.
Elizabeth Finn Homes does not currently provide sponsorship, but welcomes applications from those who have the right to work in the UK.
To Apply Interested candidates are invited to submit their CV alongside a brief cover letter that considers their suitability for the role and how they work in line with our four values: bring love, welcome all, inspire more, and act with purpose.
Applications must be sent by 5:00 pm on 6 January 2026 to
recruitment@elizabethfinn.co.uk .
Application Process First stage: interview via Teams, held the week commencing 12 January 2026.
Second stage: in‑person interview at Halliwell Care Home, held the week commencing 20 January 2026.
Seniority level Executive
Employment type Full‑time
Job function Marketing and Sales
Industry Nursing Homes and Residential Care Facilities
For more information on working in our team or to have an informal chat please contact us at recruitment@elizabethfinn.co.uk.
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Sprachkenntnisse
- English
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