Marketing Specialist

About Us:

Fibra is building the future of women's reproductive health through smart underwear and data-driven insights. As we prepare to launch our flagship wearable device, we're looking for a high-performing, scrappy, and data-savvy
Marketing Specialist

who can own and scale our acquisition engine while wearing multiple (stylish) hats.

What You'll Be Doing:

Performance & Digital Marketing

• Run, monitor, and optimize paid social (Meta, TikTok, YouTube) and search (Google Ads) campaigns
• Own A/B testing strategy across creatives, landing pages, and ad copy
• Track and improve CPA, CAC, CTR, ROAS, and LTV—constantly
• Manage paid budget and funnel performance weekly
• Keyword listing and SEO strategy
• Hook strategy for content generation

Growth & Acquisition Strategy

• Own the full customer acquisition funnel from awareness to conversion
• Build and execute influencer and affiliate marketing programs
• Collaborate with designers, copywriters, and freelancers to generate high-converting assets
• Drive D2C eCommerce growth (Shopify, subscription models, email/SMS flows via Klaviyo)

Cross-Functional Collaboration

• Work with product, hardware, and customer success teams to align messaging with user insights
• Leverage user data to refine segmentation, retention strategies, and lifecycle campaigns
• Support PR and community-building efforts to amplify brand trust

Reporting & Optimization

• Set and report on KPIs, including CAC, retention, churn, and LTV
• Translate performance data into actionable insights and growth experiments
• Present results and learnings directly to leadership

Who You Are:

• 3–6 years of experience in growth, performance, or digital marketing (ideally in a D2C startup)
• Hands-on with Meta Ads Manager, Google Ads, and e-commerce platforms
• Comfortable balancing data with creativity
• Entrepreneurial, proactive, and excited about women's health tech
• Bonus: You've worked on a wearable, health, or hardware product launch before