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Digital Marketing Director
AMS
- Reading, England, United Kingdom
- Reading, England, United Kingdom
Über
How You Will Make An Impact
Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic.
Conduct keyword research and analysis to identify opportunities for content optimization and new content creation.
Conduct competitor analysis to identify strengths, weaknesses, and opportunities in the market.
Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
Perform on-page and off-page SEO activities, including link building, meta tag optimization, and technical SEO.
Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
Campaign Management
Develop and manage SEA campaigns to complement organic search efforts.
Work closely with the CHC marketing team to align SEO and SEA strategies with overall marketing goals.
Analyze campaign performance and adjust strategies based on data‑driven insights.
Content Oversight
Oversee the creation and distribution of high‑quality, engaging, SEO‑optimised content across digital channels, including websites, blogs, and social media.
Ensure all content is optimized for SEO and adheres to brand guidelines.
Analytics & Reporting
Utilize analytics tools (e.g., Google Analytics, social media insights) to track and report on key performance metrics.
Provide regular reports and insights on SEO and SEA performance and ROI, including recommendations for improvement.
Lead and mentor content creators, fostering a collaborative and innovative environment.
Collaborate with cross‑functional teams, including CHC‑Rx Marketing, eCommerce, Global digital team, Corporate Communications and Customer Services, to ensure cohesive marketing efforts.
Budget Management
Develop and manage the SEO/SEA marketing budget, ensuring effective allocation of resources.
Monitor spending and optimise campaigns to maximise return on investment.
Industry Engagement
Stay up‑to‑date with the latest SEO and SEA trends, algorithm updates, and industry best practices.
Attend industry conferences and workshops to enhance knowledge and network with peers.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum of 3‑5 years of experience directing teams on SEO, SEA, and digital marketing.
Proven track record of successfully managing and executing SEO and SEA campaigns.
Strong understanding of search engine algorithms, ranking factors, and paid search strategies.
Proficiency in SEO and SEA tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
Excellent analytical, organisational, and communication skills.
Ability to work independently and as part of a team.
Experience in the healthcare industry is a plus.
About the Company Join a well‑established and respected leader in the healthcare sector, dedicated to improving lives through innovation and operational excellence. While part of a global organization, this role offers a chance to contribute significantly to our local team's success in a dynamic, purpose‑driven environment, playing a key part in our regional initiatives and growth.
Seniority level: Director
Employment type: Full‑time
Job function: Marketing
Industry: Pharmaceutical Manufacturing
Equal Opportunity Statement: We are an equal opportunity employer and welcome applications from all qualified candidates.
If you’re ready to make a real impact, thrive in a dynamic environment, and contribute to a high‑stakes business transformation, we’d love to hear from you.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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