Go-to-Market & Sales Automation AnalystIrwin Mitchell • City of Westminster, England, United Kingdom
Go-to-Market & Sales Automation Analyst
Irwin Mitchell
- City of Westminster, England, United Kingdom
- City of Westminster, England, United Kingdom
Über
Responsibilities
Support the Head of Marketing Operations in developing and refining marketing processes to improve efficiency, transparency, and performance tracking
Build and manage end-to-end workflows that connect marketing activity with business development outcomes
Collaborate across teams to ensure smooth campaign execution, accurate reporting, and consistent use of marketing systems and data
Play a key role in maintaining and optimizing the marketing technology stack, which includes a new website platform built on Sitecore Cloud, Dynamics 365 CRM, and Dotdigital for marketing automation and email campaigns
Help connect GTM strategy with performance insights by creating dashboards and reports that track marketing KPIs, lead generation, and campaign effectiveness
Maintain data quality and hygiene within Dynamics and other marketing systems to support accurate reporting
Provide insights that inform marketing and business development decisions, ensuring alignment with firm-wide strategic goals
Ensure all marketing and data processes adhere to GDPR and relevant data privacy regulations and educate internal stakeholders on data best practices and compliance obligations
What we’re looking for
Extensive experience in marketing operations, marketing automation, or a similar role
Strong understanding of marketing technology ecosystems, including CRM, CMS, and marketing automation platforms
Hands‑on experience with (or strong interest in learning) Sitecore Cloud, Microsoft Dynamics 365, and Dotdigital (or similar systems)
Proven ability to streamline workflows, manage integrations, and enhance lead management processes
Strong analytical mindset with experience in reporting, dashboards, and performance tracking
Knowledge of data privacy and GDPR compliance as it relates to marketing and client engagement
Excellent communication skills and a collaborative, solutions‑focused approach
Mindset & Attributes
A proactive problem‑solver who enjoys creating structure, process, and clarity
Comfortable working in a newly established role where you can shape systems and influence best practices
Hands‑on and adaptable, with the ability to manage both technical and strategic tasks
Curious, data‑driven, and passionate about connecting marketing technology with real business outcomes
Benefits
25 days holidays as standard plus bank holidays – you can "buy" up to 35 hrs of extra holiday
Generous and flexible pension schemes
Volunteering days – two days of volunteering every year for a cause of your choice (fully paid)
Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services
A wide range of well‑being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported
Flexible By Choice programme giving colleagues more choice over a hybrid way of working subject to role, team and client requirements
Recognised in the Best Workplaces for Wellbeing for Large Organisations for 2024
Commitment to being a diverse and inclusive workplace
Commitment to social responsibility, community investment activity and tackling climate change with our four strands: Our People, Our Community, Our Environment and Our Pro Bono
Employment Screening As part of the Irwin Mitchell Group’s onboarding process, all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity, thereby protecting the interests of the Group, colleagues, clients, partners and other stakeholders. We carry out pre‑employment screening to establish your eligibility to work in the UK, conduct criminal record and financial checks with our trusted third parties. The employment screening process fully complies with Data Protection and other applicable laws.
Irwin Mitchell LLP is an equal opportunity employer.
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Sprachkenntnisse
- English
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