Associate Director, Digital Marketing OperationsGilead Sciences, Inc. • United States

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Associate Director, Digital Marketing Operations

Gilead Sciences, Inc.

United States

United States

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* Act as a strategic digital operations partner to HIV Prevention brand leads, collaborating with marketing teams and agency partners to translate business requirements into effective multi-channel digital campaigns, digital experiences and solutions (SFMC, Web, Paid Media, Analytics, Content Production).* Oversee end-to-end campaign or project delivery—from requirements gathering to execution—ensuring projects are on time, within budget, and meet quality standards.* Monitor campaign performance, analyze results, and provide actionable insights to optimize ROI.* Work with digital project managers to maintain detailed project plans, track milestones, and communicate progress to stakeholders.* Ensure compliance with data privacy regulations and global digital standards across all initiatives.* Identify risks and implement mitigation strategies in partnership with the Digital Marketing Operations team.* Drive digital innovation by promoting emerging technologies, capabilities and fostering agility within the organization.* Build strong relationships with Marketing, Operations, Technology and cross-functional teams to ensure alignment and collaboration.* Serve as a subject matter expert on digital marketing operations best practices, processes, and systems, ensuring continuous improvement.* Stay current on digital marketing trends and identify opportunities to enhance capabilities.* Collaborate with Digital Strategy and Customer Experience teams on SOP development, rollout, and training.* Bachelor's Degree and Ten Years' Experience* OR* Masters' Degree and Eight Years' Experience* OR* Ph.D. and Two Years' Experience* Proven experience in digital marketing with a strong understanding of digital channels and technologies (Marketing Automation (Salesforce Marketing Cloud), Web, Paide Media, Social SEO/SEM).* A track record of success in client-facing roles, with the ability to build trust and foster long-term partnerships.* Exceptional presentation skills, including the ability to craft compelling narratives and deliver them with clarity and impact.* Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels.* Strategic thinker with excellent problem-solving abilities and attention to detail.* Strong project management expertise, including risk and client management within the U.S. market; PMP certification preferred.* Bachelor’s degree in marketing, Business, or related field; MBA or other advanced degree is a plus.* Experience in highly regulated industries (pharmaceuticals or healthcare) with thorough knowledge of FDA guidelines and U.S. data privacy regulations.* Excellent communication skills, capable of conveying complex ideas to both technical and non-technical audiences and managing stakeholders at all organizational levels.* Demonstrated ability to lead multiple projects simultaneously, delivering high-quality results on time and within budget.* Proven success in collaborating with cross-functional teams and building strong stakeholder relationships.* Experience driving digital transformation and managing change initiatives effectively.* Strong organizational and time management skills with the ability to prioritize competing demands.* Proactive, results-driven mindset with a track record of identifying opportunities and implementing continuous improvement initiatives. #J-18808-Ljbffr

United States

Sprachkenntnisse

English

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